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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

TrustRadius Insights

Excellent Documentation: Users have consistently praised the API for its outstanding documentation, citing its clear and comprehensive …
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Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.6
    86%
  • Dashboards (44)
    8.6
    86%
  • Email deliverability reporting (46)
    7.0
    70%
  • List management (40)
    5.5
    55%

Reviewer Pros & Cons

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Pricing

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Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.2
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(185)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Excellent Documentation: Users have consistently praised the API for its outstanding documentation, citing its clear and comprehensive resources that facilitate easy implementation and understanding. This has been instrumental in streamlining their development processes and troubleshooting tasks.

Reliability and Speed: The service's commendable reliability and impressive speed have garnered appreciation from users who rely on timely and consistent email delivery for their operations. This reliability ensures that critical messages reach recipients promptly without delays or disruptions.

Spam Testing Feature: Some users find the spam testing feature to be an invaluable asset in safeguarding the deliverability of their emails by identifying potential issues that could lead to messages being marked as spam. Additionally, this feature aids users in optimizing their email campaigns for better engagement rates by ensuring inbox placement.

Customer Care: Reviewers have expressed dissatisfaction with Twilio's customer care, citing long wait times and difficulty in reaching the appropriate representative for issue resolution. Some users have found this aspect to be a significant drawback.

Billing Practices: Users have criticized Twilio for its billing practices, mentioning that numerous small payments clutter business accounts and make tracking expenses challenging. This issue has been highlighted by multiple reviewers as a frustrating experience.

Support Services: Customers have noted that support services from Twilio are subpar, with multiple system issues affecting their overall satisfaction. The lack of reliable support has been a common concern among users.

Attribute Ratings

Reviews

(1-25 of 46)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it over Mailchimp and Sendinblue.
Alex Richards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
Score 1 out of 10
Vetted Review
Verified User
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to the Twilio acquisition. Our company cultures were similar and we did not hesitate to standardize on SendGrid for our internal and client-facing services. However, recently, we have migrated several hundred clients off the platform and into a combination of AWS SES, Mailjet, and Mailgun depending on their exact needs. The problems I have shared only describe a fraction of the absolute mess of operations we've seen at Twilio SendGrid. It was more labor efficient to manually migrate away from SendGrid than it was to try to work with their support and operations teams.
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement that with SendGrid if it is available in my plan.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid stacks up against SharpSpring and Adobe Advertising Cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio SendGrid is the best alternative.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.
Zee Gimon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have been looking for an email marketing provider that would match the budget ("not too high" :), our database numbers (over 10K subscribers), and convenience. MailChimp is very convenient and easy to use, but it was expensive at 10K+ subscribers. Emma, which I haven't used, but evaluated, was even more expensive. SendGrid was the tool that our developers were already using for transactional emails, therefore it made sense to try it. Also, SendGrid was four times cheaper than MailChimp.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
My biggest gripe is that it’s so hard to move data across platforms, but I understand that’s GDPR driven, not compatibility.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high.
Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge a monthly fee. The system lets us select vendors that work for us to handle other objectives rather than trying to do everything out of the box.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but now we are looking at switching to something more.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy for any user, even those with less technical background or knowledge. Lastly, the customer services provided by Twilio SendGrid is much more accessible than any other platform we've used.
Evan Laird | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our customers we would have to either: have me spend hours and hours doing extra work, or hire a freelancer to help out. Which both would cost relatively $1,000s and take a few weeks. Whereas with SendGrid email API and their transactional emails, I was able to pump these out in a few hours, save templates, and get our necessary 10-20 transaction emails out within a day.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Before using SendGrid we used Mailchimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having all our emails in one central location.

Not only did we save a ton of money with the SendGrid Accelerate program but we will also save $200 a month once we are on a paid plan. While some of the features (lead scoring, automations) aren't as advanced as ActiveCampaign, SendGrid is perfect for our startup with 50k+ email list.
Justin McClelland | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of the group best, as it allowed for the most custom control.
December 21, 2018

Email marketing made easy

Score 8 out of 10
Vetted Review
Verified User
Incentivized
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So I chose this software.
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