Twilio SendGrid

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Users can create custom reports.

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.