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Twilio SendGrid

Twilio SendGrid

Overview

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.Twilio SendGrid Marketing Campaigns aims to help users by…

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Recent Reviews

Do We Have an Account Or Not

3 out of 10
February 14, 2022
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Standard reports (44)
    8.5
    85%
  • Dashboards (44)
    8.5
    85%
  • Email deliverability reporting (46)
    7.5
    75%
  • List management (40)
    5.9
    59%

Reviewer Pros & Cons

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Pricing

View all pricing

Basic

$15

Cloud
per month

Advanced

$60

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.1
Avg 8.5
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Product Details

What is Twilio SendGrid?

Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Marketing Campaigns aims to help users by providing:

MORE EFFICIENT EMAIL BUILDING
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

INTUITIVE, IMPACTFUL EMAIL TESTING
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY & SCALE
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. You can upgrade to 24/7 support and expert services to bring your email program to new heights.

Twilio SendGrid Video

Twilio SendGrid Email API. Send with Confidence.

Twilio SendGrid Competitors

Twilio SendGrid Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Mailchimp, Constant Contact, and ActiveCampaign are common alternatives for Twilio SendGrid.

Reviewers rate URL Validation and Inbox Display and Spam Testing highest, with a score of 9.3.

The most common users of Twilio SendGrid are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(187)

Attribute Ratings

Reviews

(1-25 of 57)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sendgrid to send high-volume email marketing campaigns that are automated in nature. Its reports and analytics help us keep track of deliverability and email performance. Its template library is a widely used feature in my organization.
We chose Sendgrid in place of Mailchimp because of the robust reporting and the integrations it offers. Needless to say, it offers one of the best data security in the market.
Will Emmerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid for transactional email delivery on our SaaS platform, in particular, we use it as an external SMTP relay from the Google Cloud Platform architecture. Our web-based application sends out notifications, for instance, when a particular document or news article is updated or when a course is completed and we then use the SendGrid API to send that notification out to each user's email address. The great thing is that we can use it as a single-pane view of all emails sent from our platform, so that we can track any issues with delivery to an email, as well as any potential problems with the reputation of our SendGrid relay.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We’ve been using SendGrid to run email marketing campaigns and validation of lists. Sendgrid has helped us reduce the time for creating and scheduling of campaigns, and we can easily track clicks, opt-in, and remove unsubscribes from the list. The feature of adding our own unsubscribe links makes this product stand out from others in similar spaces.
Alex Richards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Sendgrid since before Twilio purchased the business to send transactional emails to customers. We used it for welcome emails, password reset emails, MFA tokens, and general notifications. I've used Sendgrid in quite a few organizations - it's extremely easy to use and offers you the ability to connect through API or via SMTP, so it's really flexible.
Score 1 out of 10
Vetted Review
Verified User
My organization has been using SendGrid to cover a variety of uses. We have controlled and managed several hundred accounts, including our own, over the past several years. Personally, my experience goes back even further. Internal use: SMTP relaying for our eCommerce website (order notifications, shipping, password resets, etc...), internal systems (e.g. to send our engineering team alerts), and customer support (largely automated customer satisfaction surveys and ticket closure emails). Internal use: Email marketing to our existing customers, on a monthly basis. Client use: SMTP relaying to support our several hundred clients that needed reliable SMTP relaying for their own LOB applications SaaS use: Email API. We built and maintain a large enterprise SaaS platform that used SendGrid to send a significant amount of transactional emails to our users.
Score 3 out of 10
Vetted Review
Verified User
The first time we applied for an account we were denied. Monica R reported to us that we broke their terms based on the emails we were sending out. How can a company send out emails if the applied company never sent out any emails due to not having an account? We went over to Twilio and spoke to a very nice lady who was going to speak to the manager who never showed up to address the issue. We just want an account. We ask the customer service to send us all the emails we sent out to justify the reasoning. Not one of the 6 cs we have emailed with is returning emails. We are with Click Funnels and just want to move forward.
Matt Clark | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it with ClickFunnels. They don’t have their own mail servers to use for bulk sending to a full email list. They require an outside service to send this way and SendGrid was the option they recommended. I wanted the most affordable solution and this seemed to be it.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid in various ways and with several clients at Obra. One of the uses is focused on registering newsletters so that we can later send marketing emails to these email bases. Another use is the SMTP system, where we integrate the client's website so that it allows the sending of email from systems such as WordPress and websites in react.js
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid to build and send marketing emails. We use their API endpoints to automate a range of emails for various parts of our customer journey. We also integrate the Twilio SendGrid API into a reporting dashboard which helps us monitor our email marketing performance and formulate a strategy going forward.
Zee Gimon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.

Our developers also have said that it is a convenient tool for them to integrate with.
Score 1 out of 10
Vetted Review
Verified User
SENDGRID DELIVER[ED] E-MAILS TO 50,000 SUBSCRIBERS *AFTER* THE PROMOTION ENDED. Not once, not twice, but EVERY SINGLE TIME. We got HUNDREDS of customers complaining they received the mail AFTER the promotion campaign ended so they couldn't use the coupon code. Sendgrid refuses to refund and doesn't care about their customers.

SENDGRID IP ARE ALREADY BLACKLISTED. Vast majority of e-mails ends up in the spam folder because SendGrid IP are flagged as spammer (their fault not mine). Because SendGrid IPs are already blacklisted it defeats the purpose of using SendGrid instead of your own mail server. Here's a screenshot of SendGrid customer support explaining their IP[s] are blacklisted: http://prntscr.com/vvftmx

NO REFUND - SENDGRID DOESN'T CARE. They will NOT refund your money even if their service failed due to their own incompetence. They even charged us excess fee of $60 and we never got refunded. Takes many days to get a reply from customer support.

SENDGRID KEEP[S] STEALING YOUR MONEY AFTER CANCELLING YOUR ACCOUNT. We finally had enough of SendGrid's unreliable service and closed our account. But SendGrid kept charging our credit card [for] 2 months. We had to contact them again twice to get the refund for the money they stole from us.

SendGrid is the only one to blame here. We don't send spam- our domain has very good reputation, we send only 4 e-mails per year, SPF/DKIM/DMARC is correctly configured, etc. The only mistake we [made] was trusting SendGrid. Don't do the same mistake we did.
I strongly recommend to NOT use SendGrid if you care about your customers. There is not a single valid reason to use SendGrid because their IPs are blacklisted and their service is unreliable. Trust me it will be a disaster for your business if you go with SendGrid, you will learn it the hard way. There are tons of reviews like mine all over the web.
Score 1 out of 10
Vetted Review
Verified User
We use SendGrid for all our transactional emails from our websites and through several applications we use for our clients. It solves issues for deliverability and inboxing emails.
Sundeep Gopal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid Marketing Campaigns on the platform side to send automated emails as well as in the marketing team to send out newsletters and other communication to the customers. Hence it is used by the engineering team and marketing team. One of the main business problems it addresses is that it provides flexibility for the engineering team to swap emails easily.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid for our newsletters, for our sales funnel, and for the automated thank-you messages post-purchase.
We’ve found SendGrid to be more flexible than other solutions that we’ve tried, and the support is awesome when you do have a problem. I cannot see us changing providers. Even when they updated the system, they left all the old menus in place, so there was a choice on whether to use the improvements or not -- and there's no downtime while learning the new layout.
Greg Fawcett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use SendGrid primarily in conjunction with ClickFunnels to fulfill all of our emails. ClickFunnels doesn't have the ability within to actually send, so this is a very economical and dependable solution.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My organization use this software for various purposes which includes information sharing, marketing, newsletters, etc. In my department I use this software for sending weekly newsletters to a specific group of people and clients. This software provides me all the necessary tools to create a newsletter full of information and creativity.
December 04, 2019

Twilio SendGrid Rocks

Phillip Reinkemeyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Twilio SendGrid to reach more people with my newsletters and email campaigns. My entire team uses it across the whole organization as it integrates seamlessly with PCR, our CRM package for recruiting. With it, I can track marketing campaigns and watch activities to guide future efforts. The tracking ability makes clean up of my database very easy.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We manage many client websites and we have found that Twilio SendGrid is vital for Email API integration to make sure that website forms are delivered to the correct client emails and not sent to the spam folder or blocked by firewalls. Many website forms get pulled as spam and that blocks the client from getting the contact and potentially losing a sale.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Twilio SendGrid Email API for sending transactional emails from our Rails web apps. Twilio SendGrid Email API's infrastructure provides us worry-free, scalable delivery and can be set up with minimal configuration.

We provision Twilio SendGrid Email API as an addon for apps hosted with Heroku, as well as use it for web apps that are hosted elsewhere. The setup is so straightforward that a developer can implement it almost immediately, without having to read deep into documentation.
November 16, 2019

A Powerful Marketing Tool

Johann Davila | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sendgrid has been amazing to help our marketing team prepare and deliver company emails and newsletters to our customers. They have been able to support us to make sure we don't get flagged as spam and continue to support different campaigns during different times.
Jake Bodmer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Twilio SendGrid API primarily for our Marketing department but regularly use it for Product, Customer Care, and Data team-specific campaigns, allowing us to drive important company KPI's and get direct from consumer feedback. The platform solves a major business needs which is sending email messages to our audience as well as SMS but to a lesser degree.
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