Reach your niche audience
December 24, 2021
We use Twitter Ads to target a wider and younger demographic. It helps us reach a fast-paced audience as well as some older professionals …
Twitter Ads
Twitter Ads
Overview
Recent Reviews
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Twitter Ads, and make your voice heard!
Pricing
View all pricingN/A
Unavailable
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
4 people want pricing too
Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Features Scorecard
No scorecards have been submitted for this product yet.Start a Scorecard.
Product Details
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
View all alternatives
Reviews and Ratings
(150)
Reviews
(1-25 of 36)- Popular Filters
Companies can't remove reviews or game the system. Here's why
December 24, 2021
Reach your niche audience
We use Twitter Ads to target a wider and younger demographic. It helps us reach a fast-paced audience as well as some older professionals in the industry looking to invest.
- Reaches young audience members.
- Reaches older audience members.
- Reaches investors.
- User interface has improved but needs to be improved to meet other social platforms.
December 23, 2021
Twitter Ads - Great for Business
We use Twitter ads to drive awareness through video products along with reach unique audiences in a conversation-based platform. It is a part of our overall marketing mix within the social media channel. It has helped increase our client's follower count and drive sales.
- Ad products
- Targeting
- Turn-key activation
- More sales-based ads
- More 1P data integration
- Customer service
December 02, 2021
I wish for better audience targeting
We use Twitter ads to reach new audiences and broaden our customer base through advertising and increase traffic to our website. It is a complement to other social media and googles ads advertising that we're performing. It has helpful features that allow [targeting] the audience you need and create sponsored posts.
- Niche targeting
- Daily budgets and control of spending
- Good user interface that makes it helpful to understand how to set up
- Audience filtering can be improved
- The way ads display may be mistaken for other tweets and not acknowledged
- Improve on the AI side to assist with setting up the ads
November 30, 2021
Twitter Ads - Increase ROI and Meet Marketing Goals
Twitter Ads is a great advertising platform for active conversations and ongoing events. We advertised on Twitter to increase our reach and engagement on relevant campaigns. We utilized our Twitter Ads to drive traffic to our website. It is a really easy platform to use but targeting is limited compared to other social media advertising.
- User Interface, Easy to Understand.
- Audience Targeting.
- Campaign Setup.
- More Detailed Analytics.
- Additional Filter Options.
- Additional Targeting Options.
We use Twitter Ads to Target ads primarily for younger demographics in order to generate sales
- Targets younger demographics best
- Easy to use platform
- Mobile site to manage ads that is straight forward
- Too expensive
- Lack of customization when using mobile version of Twitter ads
- No flexibility in location limited to just zipcodes
May 24, 2021
Good and effective self-serve ad platform
We [have used] Twitter Ads [over] the last 6 months for brand awareness and to drive traffic to the site.
- Friendly UI, easy to understand even for non-professionals
- Great audience targeting functionality
- Granular analytics
- It was difficult to find out how to make a creative first time
- I wish the filters work better and be more thoughtful
- The ad campaigns pacing isn't always even (sometimes daily budget, especially if it isn't very high, can be served in few minutes no matter you selected even or accelerated delivery)
October 28, 2020
Perfect for user targeting.
We use Twitter Ads. to target our competitors' customers on Twitter. We use it as a means to raise awareness about our latest Banking products and solutions.
- Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
- Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
- Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.
- Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
- Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
- Exporting ad. data: It is very difficult to export ad. data via Twitter.
April 28, 2020
Twitter Ads
Twitter Ads are used for several purposes in the organization, which include branding, social media reach, user acquisition, conversion, lead generation, etc. Twitter Ads are used pretty much across the whole organization. Twitter Ads help to build brand value, helps in user acquisition along with retention, and thus drives revenue for the organization.
- Tremendous reach
- Narrowed targeting
- High intent users
- Creative/Headline reporting
- Simplified targeting
- Budgeting
March 20, 2020
What Twitter Ads has done for me
Twitter Ads is used by our marketing department only. We promote our tweets using twitter, once we have promoted the tweet we wait for Twitter approval and then it will be an official ad. It expands our reach for customers on twitter to find our target market. It helps in our overall marketing strategy for social media.
- Helps set daily budgets.
- Narrows down target market.
- Helps boost our retweets.
- Targets to random people at times.
- They come off as any other tweet.
- They're not noticeable enough.
October 30, 2019
Twitter Ads is Great for Local Ads
Twitter Ads is a great way to be recognized locally for an inexpensive total sum. It is currently utilized in my organization across several different business units - the primary use for it is of course in the marketing department, which utilizes the platform to get reach within a defined neighborhood and generate leads.
- Campaign templates make it very easy to use
- Several ways to define an audience, based on different parameters
- Ability to retarget audiences
- Spam accounts could make up a large portion of the impressions received
- Intertwining with content, there is the ability for people to miss your message
- Negative connotation of social media in the "Fake News" era
October 11, 2019
Twitter Ads for B2B and B2C advertising
Twitter Ads is used by the media and reporting sectors of our company. We use it to advertise B2B and B2C ads for our clients, using against traffic objectives to drive traffic to our client's product sites. We implement Twitter Ads on behalf of the clients, and manage the performance and budgets within the tool. We also coordinate directly with a Twitter rep to set up IOs to use Twitter Ads.
- Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
- Clean Design
- Nice Visuals
- It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
- Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
- Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
February 05, 2019
Good platform but not the first I would leverage
We leverage Twitter Ads to reach a B2B audience in order to build brand awareness and drive top of funnel traffic to our website. We also leverage custom audiences and remarketing throughout the funnel.
- High level of audience engagement when targeted appropriately.
- Good blend of targeting tactics.
- Intuitive interface for building and launching campaigns.
- Need more in-depth targeting options.
- Would be great to allow better targeting around demo and firmographics.
- More transparency around cost and factors influencing CPC.
December 26, 2018
Twitter Ads Aren't Enough Bang for Your Buck
Twitter Ads was used across the whole organization to drive traffic to the website.
- Ease of ad creation
- Simplicity of audience targeting
- Not very detailed analytics
- Limited ad placement options
December 19, 2018
Good but still a long way to go
We use Twitter Ads as and when requested by our clients. The form of Twitter Ads we use are promoted tweets. With Twitter we can run different tests, one is a promoted account where you can target everyone, and the other are promoted tweets. Twitter Stats are good as you see Impressions, click rate, clicks and spend for promoted tweets, and this data doesn’t lag and is available immediately. We found promoted tweets do better than promoted accounts. However, while promoted tweets did get click-through, this does depend on the content and how the tweet is written.
- Ease of use
- Analytics
- Targeting
- Cost is expensive
- Limitation in Ad options
- Not many options
September 18, 2018
Helpful for Small Businesses!
It is being used by my department in the organization as the marketing team is the consolidation of these efforts for the entire organization. It addresses the problems of expanding our reach and of trying to increase brand identity especially on Twitter.
- Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
- It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
- Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
- They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
- They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
- Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
September 14, 2018
A strong, powerful -and possibly costly- way of building sales leads directly from your competitors' communities.
Twitter Ads is a strong competitor in the social media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads mainly due to the fact that the conversion rate is higher than other social media platforms.
To make it simple, a customer/sales lead who comes to your website through Twitter is more likely to buy products (and normally their basket has a higher average value) than those who come from Facebook and Instagram.
The ads creation page is easy to use and creating your first ad can be as fast as a few clicks.
The analytics side is also quite comprehensive.
- One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors.
- High conversion rate compared to other platforms
- A conversation starter and easy sales lead generation
- Lots of CRMs now can plug into your Twitter mentions feed to create sales lead and customer care cases.
- Expensive compared to other platforms
- Lacks proper geolocation, gender, and interests targeting (compared to Facebook). All of which can be replaced by proper accounts targeting, however, that part requires heavy research
August 17, 2018
Thoughts about Twitter Ads
I purchase Twitter Ads on behalf of my client. It is used by the whole organization for the multiple clients we service. It allows us to broaden our paid social media reach and target users that we can't necessarily find anywhere else. They allow allow us think outside the box with the many advertising opportunities available.
- Easily target hashtags and keywords
- Great for event targeting
- Many ad units we can tap into
- They don't allow you to share audiences if your client has multiple accounts
- Tweet set up is not as intuitive
- Their creative specs are tough to read
We use Twitter Ads within our business unit in order to increase visibility for the content we are sharing on Twitter, with the goal of ultimately increasing conversions. We've run multiple types of campaigns, including promoted tweets and follower growth, as well as the flat-fee promotion which includes both types.
- Ease of use. It's very simple to add new creative to an existing campaign, or to quickly promote a tweet.
- Reporting. I appreciate the dashboard that shows how many organic and paid impressions tweets have received, as well as the resulting engagements.
- Low-lift advertising. The new auto-promote option makes it so I don't have to choose which tweets I want to promote.
- Targeting options. I find that I'm able to get much more granular with my targeting on other social networks (like Facebook and LinkedIn) in comparison to Twitter. I find the interest targeting to be of limited use, and it can be a pain to find enough relevant individual accounts for targeting a campaign in that way.
- I'd like the ability to promote someone else's tweet that directly tags/mentions our account - I don't believe this feature is currently available to all.
- Cost. Twitter has been more expensive for us than Facebook, with an overall less engaged audience.
August 10, 2018
Cost Effective Way to Reach and Grow Follower Base
We use Twitter Ads mainly for clients who need to grow Twitter influence, number followers and general reach.
- It's a cost effective way to reach a targeted demographic
- Twitter ads usually work well with specific campaigns and driving website clicks
- It's a good way to stay on top of followers minds as well as growing following
- Improving reach works relatively well but even more ways to target demographic would be welcomed
We leverage Twitter Ads specifically to target young people and young businesses. While young people spend more time on the internet and effectively on social media, startup businesses tend to use social media to reach out to prospective customers, since they do not typically have large marketing resources like established brands.
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
- Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
- Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
- Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
- The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
- The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
- Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
June 22, 2018
High Risk, High Reward
We run advertising on a variety of social platforms depending on needs and best fit. Twitter is a real-time networking platform that allows you to be in front of a live audience at any time. Twitter ads are great to plan around major news or entertainment events when people are gathering together to talk about the same things and can really build awareness for your brand.
- The user-interface is designed well and easy to use.
- Targeting and retargeting in a very granular way.
- Good reporting on campaigns.
- Ads are expensive in relation to other social platforms.
- It's easy to waste money if you don't have a very focused objective.
- The Twitter audience is sometimes suspect. Are you really advertising to people or just bots?
June 19, 2018
Twitter : A place to advertise your brand
Basically, we use Twitter Ads for attracting relevant customers according to our campaigns and Ads. Like It can be a beauty product for which we try to connect with women and girls. It is simpler to use rather than Facebook. Since Twitter has the second largest number of users so it is a great place to run your Ads and campaigns. It also helps in gathering more followers. It helps directly connecting with the users and customers with messages or tweets etc.
- Directly connecting with customers and users.
- Simple intuitive UI to use Twitter Ads which attracts me to it more than Facebook Ads
- A large number of genuine and professional users than Facebook or any other platforms.
- Costly, Less payment methods.
- Customer Care Support is very less, takes time to solve problems.
May 22, 2018
Healthcare and Twitter Ads
Twitter Ads is one of many digital marketing platforms used at my organization. It is used as part of a larger marketing campaign. It is rarely used alone.
- Twitter Ads does really well for brand awareness. With a decent budget, you can amplify your organization's message.
- In recent times (thanks to the current administration) Twitter has seen a resurgence. Users engage more on Twitter than ever before.
- Certain affinity groups are more prolific on Twitter .e.g Black Twitter. We have had success using Twitter Ads to market medical conditions common in women of color.
- Some campaign objectives don't give you access to users' timelines. I find that disappointing.
- Targeting is hard to use. The only way to find out which audience is better suited is to to manually split test them.
April 13, 2018
Twitter ad. It is effective but expensive.
We use Twitter Ads majorly to target young working-class professionals who are amongst our major business customer targets. Twitter from our past marketing campaigns has gotten us the highest working-class professional customers amongst every marketing campaign running across major social media platforms here; Facebook, Linkedin, Instagram, and Twitter.
- FAST RUNTIME; Twitter Ads has got the fastest campaign run time amongst the social media ads platforms we have used in time past. On Twitter Ads, we are sometimes able to get our ads live and pacing in less than ten minutes. In contrast with a platform like Linkedin, where it takes hours for our ad campaigns to begin pacing or generating impressions.
- INTUITIVENESS; The Twitter Ads user environment has got great aesthetic, which is pleasing to the eye and a user interface which is intuitive to the average internet user. Learning how to navigate around this program effectively cost me just a few days.
- LIVE INFORMATION EXCHANGE; This stands out for Twitter Ads. Whenever we run ads on this platform, Twitter users who pick an interest in the message being conveyed on the ads are able to make live comments on the ad, and we are able to respond to their comments. Nothing beats this for me.
- PRICEY; When compared with other social media ads platforms like Instagram and Facebook. I must say that Twitter Ads is very expensive, albeit the fact it has been the most effective of all of the social media platforms for our campaigns.
- POOR CUSTOMER SERVICE; This is an area Twitter has got to improve on. For any time we send a message via the contact form to Twitter to clarify issues, we only ever get a one-line response and which, in most cases, doesn't even address our complaint. This is customer service at its worse, considering it is a paid service.
- PROBLEMS WITH PAYMENT METHODS; We have situations in the past when Twitter Ads suddenly rejects our payment method(card), even though it had been used on countless occasions before. And to make matters worse, there is never a medium to get an appropriate clarification on the reason for this action.
Twitter Ads is used to create campaigns and interact with customers directly and to know their views and requirements. It enables us to reach professionals who are major business targets since it has a very large number of potential users. As we create a campaign, only those who are interested in the campaigns are the users we need to reach. There's no need to interact with everyone on the platform.
- Easy to use and very fast to create a campaign.
- Only potential clients are being interacted. Ask any question about their views and ideas, promote your campaigns and brands.
- Payment method is very poor
- Less support care executives.