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- Reaches young audience members.
- Reaches older audience members.
- Reaches investors.
- User interface has improved but needs to be improved to meet other social platforms.
- Ad products
- Turn-key activation
- More sales-based ads
- More 1P data integration
- Customer service
- Niche targeting
- Daily budgets and control of spending
- Good user interface that makes it helpful to understand how to set up
- Audience filtering can be improved
- The way ads display may be mistaken for other tweets and not acknowledged
- Improve on the AI side to assist with setting up the ads
- User Interface, Easy to Understand.
- Audience Targeting.
- Campaign Setup.
- More Detailed Analytics.
- Additional Filter Options.
- Additional Targeting Options.
- Targets younger demographics best
- Easy to use platform
- Mobile site to manage ads that is straight forward
- Too expensive
- Lack of customization when using mobile version of Twitter ads
- No flexibility in location limited to just zipcodes
- Friendly UI, easy to understand even for non-professionals
- Great audience targeting functionality
- Granular analytics
- It was difficult to find out how to make a creative first time
- I wish the filters work better and be more thoughtful
- The ad campaigns pacing isn't always even (sometimes daily budget, especially if it isn't very high, can be served in few minutes no matter you selected even or accelerated delivery)
- Twitter Ads. makes it easy to communicate with Twitter users viewing our sponsored ad. or tweet as users are allowed to make comments on every Twitter ad. This allows us to segment these users for future communications.
- Engagement: Viewers of our ads. on Twitter can click on our product link, visit our website and sometimes even share the ad. link or promoted tweet with their friends: thereby increasing the potential number of people to see the ad.
- Ease of set up: The Twitter user interface is very intuitive and self-explanatory too. Making it very easy to start ad. campaigns; probably the social media platform with the most easy to setup ad. campaigns.
- Payment methods: Twitter payment methods are limited to just Visa, Mastercard and American Express cards. It doesn't accept local Cards.
- Ads. campaign Analytics: Twitter only provides screenshot analytics of our Twitter Ads. campaigns. I would love the analytical data to be much more concise and detailed, which it isn't at the moment.
- Exporting ad. data: It is very difficult to export ad. data via Twitter.
- Tremendous reach
- Narrowed targeting
- High intent users
- Creative/Headline reporting
- Simplified targeting
- Helps set daily budgets.
- Narrows down target market.
- Helps boost our retweets.
- Targets to random people at times.
- They come off as any other tweet.
- They're not noticeable enough.
- Campaign templates make it very easy to use
- Several ways to define an audience, based on different parameters
- Ability to retarget audiences
- Spam accounts could make up a large portion of the impressions received
- Intertwining with content, there is the ability for people to miss your message
- Negative connotation of social media in the "Fake News" era
- Easy data export. I work with data to report on performance, and having a convenient exporting system is really important to me.
- Clean Design
- Nice Visuals
- It would be nice if it was easier to set up funding sources (IOs) for Twitter Ads. Having to reach out to a Twitter rep to set this up every time is cumbersome, and with several of our clients, run dates for each funding source often change.
- Having additional advanced filter and search features (similar to Facebook Ads Manager) would be helpful. Filtering down to only certain campaigns, targets and ads would be helpful.
- Being able to preview the Twitter Ad within the Ad experience, without having a separate pop up window would be nice. Again, this would be similar to Facebook Ads Manager.
- High level of audience engagement when targeted appropriately.
- Good blend of targeting tactics.
- Intuitive interface for building and launching campaigns.
- Need more in-depth targeting options.
- Would be great to allow better targeting around demo and firmographics.
- More transparency around cost and factors influencing CPC.
- Ease of ad creation
- Simplicity of audience targeting
- Not very detailed analytics
- Limited ad placement options
- Ease of use
- Cost is expensive
- Limitation in Ad options
- Not many options
- Clear to use. Not much instruction of reference to documentation was needed in order to set it up.
- It is easy to navigate especially after making ads and letting them run. The UI is very easy to use and therefore makes it a simple tool for the user.
- Reporting is good too. We can clearly see how many clicks we are having on our ads and see where to improve.
- They could have more detailed analytics capabilities so things could be analyzed more in depth and more comparatively.
- They could have more unique options for ad types. As in: display ads would be nice to have as well as customization options.
- Having the ability to use my own UTM tags for ads would be great too. Maybe this option is there now, but we recently stopped using the product, and hadn't used that option at the time.
Twitter Ads is a strong competitor in the social media advertising sphere. While in my opinion, it ranks 3rd after Facebook (price-wise) and Instagram (Niche-marketing), I am still a big fan of Twitter ads mainly due to the fact that the conversion rate is higher than other social media platforms.
To make it simple, a customer/sales lead who comes to your website through Twitter is more likely to buy products (and normally their basket has a higher average value) than those who come from Facebook and Instagram.
The ads creation page is easy to use and creating your first ad can be as fast as a few clicks.
The analytics side is also quite comprehensive.
- One of the main benefits of using Twitter ads is the ability to target your competitors' followers. This enabled us to target our client's competitors whenever we ran ads on the platform and helped us not only gain a new customer but also move them away from our client's competitors.
- High conversion rate compared to other platforms
- A conversation starter and easy sales lead generation
- Lots of CRMs now can plug into your Twitter mentions feed to create sales lead and customer care cases.
- Expensive compared to other platforms
- Lacks proper geolocation, gender, and interests targeting (compared to Facebook). All of which can be replaced by proper accounts targeting, however, that part requires heavy research
I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.
While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
- Easily target hashtags and keywords
- Great for event targeting
- Many ad units we can tap into
- They don't allow you to share audiences if your client has multiple accounts
- Tweet set up is not as intuitive
- Their creative specs are tough to read
It doesn't work as well as Facebook because it lacks the reach Facebook has.
- Ease of use. It's very simple to add new creative to an existing campaign, or to quickly promote a tweet.
- Reporting. I appreciate the dashboard that shows how many organic and paid impressions tweets have received, as well as the resulting engagements.
- Low-lift advertising. The new auto-promote option makes it so I don't have to choose which tweets I want to promote.
- Targeting options. I find that I'm able to get much more granular with my targeting on other social networks (like Facebook and LinkedIn) in comparison to Twitter. I find the interest targeting to be of limited use, and it can be a pain to find enough relevant individual accounts for targeting a campaign in that way.
- I'd like the ability to promote someone else's tweet that directly tags/mentions our account - I don't believe this feature is currently available to all.
- Cost. Twitter has been more expensive for us than Facebook, with an overall less engaged audience.
- It's a cost effective way to reach a targeted demographic
- Twitter ads usually work well with specific campaigns and driving website clicks
- It's a good way to stay on top of followers minds as well as growing following
- Improving reach works relatively well but even more ways to target demographic would be welcomed
Twitter Ads enable us reach this demographic of users at a significant fraction of the cost than if we choose to reach them via traditional advertisement medium like mainstream television.
- Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
- Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
- Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
- The level of customer support we get using Twitter Ads is poor at best. There is no email address where we can send inquiries or query any decisions regarding our ad campaigns. Rather we are only allowed to open a complaint form from which we sometimes don't get any response at all and on the few occasions when we do, we only ever get one line or canned responses.
- The mobile ad version of Twitter ads leaves very little possibility for users. I am unable to edit my campaign creatives , or re-target our ad campaigns via the mobile platform. Every serious task to be done with Twitter Ads has to be done from behind my PC. This is the era of the mobile-first approach and I wonder why Twitter doesn't seem to get this logic, at least in regards their ad management.
- Geographical targeting, while very efficient on Twitter, can be much better. Within the South-African Twitter space, we have only had options to target major cities. However we want to be able to target towns and districts too.
- The user-interface is designed well and easy to use.
- Targeting and retargeting in a very granular way.
- Good reporting on campaigns.
- Ads are expensive in relation to other social platforms.
- It's easy to waste money if you don't have a very focused objective.
- The Twitter audience is sometimes suspect. Are you really advertising to people or just bots?
If you're a local business looking for customers, I think your advertising dollars are best spent elsewhere. The traffic you generate is expensive and there are other channels that can be more effective in building your funnel.
- Directly connecting with customers and users.
- Simple intuitive UI to use Twitter Ads which attracts me to it more than Facebook Ads
- A large number of genuine and professional users than Facebook or any other platforms.
- Costly, Less payment methods.
- Customer Care Support is very less, takes time to solve problems.
2. It has allowed reaching potential clients and customers of services.
3. It helps in connecting with the user very easily.
4. It has fastest run time, not much lack in between pausing campaign and starting campaign.
5. Less appropriate in the domain of customer service and payment method.
- Twitter Ads does really well for brand awareness. With a decent budget, you can amplify your organization's message.
- In recent times (thanks to the current administration) Twitter has seen a resurgence. Users engage more on Twitter than ever before.
- Certain affinity groups are more prolific on Twitter .e.g Black Twitter. We have had success using Twitter Ads to market medical conditions common in women of color.
- Some campaign objectives don't give you access to users' timelines. I find that disappointing.
- Targeting is hard to use. The only way to find out which audience is better suited is to to manually split test them.
- FAST RUNTIME; Twitter Ads has got the fastest campaign run time amongst the social media ads platforms we have used in time past. On Twitter Ads, we are sometimes able to get our ads live and pacing in less than ten minutes. In contrast with a platform like Linkedin, where it takes hours for our ad campaigns to begin pacing or generating impressions.
- INTUITIVENESS; The Twitter Ads user environment has got great aesthetic, which is pleasing to the eye and a user interface which is intuitive to the average internet user. Learning how to navigate around this program effectively cost me just a few days.
- LIVE INFORMATION EXCHANGE; This stands out for Twitter Ads. Whenever we run ads on this platform, Twitter users who pick an interest in the message being conveyed on the ads are able to make live comments on the ad, and we are able to respond to their comments. Nothing beats this for me.
- PRICEY; When compared with other social media ads platforms like Instagram and Facebook. I must say that Twitter Ads is very expensive, albeit the fact it has been the most effective of all of the social media platforms for our campaigns.
- POOR CUSTOMER SERVICE; This is an area Twitter has got to improve on. For any time we send a message via the contact form to Twitter to clarify issues, we only ever get a one-line response and which, in most cases, doesn't even address our complaint. This is customer service at its worse, considering it is a paid service.
- PROBLEMS WITH PAYMENT METHODS; We have situations in the past when Twitter Ads suddenly rejects our payment method(card), even though it had been used on countless occasions before. And to make matters worse, there is never a medium to get an appropriate clarification on the reason for this action.
Twitter Ads has got an effective targeting feature, which allows me to select a few users handles and our ads is displayed to users who have profile similarities with the Twitter users we selected.
Twitter Ads provide us with a very fast result, especially for the times when we have run surveys on the social network.
- Easy to use and very fast to create a campaign.
- Only potential clients are being interacted. Ask any question about their views and ideas, promote your campaigns and brands.
- Payment method is very poor
- Less support care executives.
2. Since Twitter is very vast and 2nd most number of users in social media after Facebook.
3. Users can ask a question live by simply responding to ads or tweet.
4. Social media users can share campaigns link to their friends and relatives which also helps to promote campaigns.
5. By this, we can also post videos and images of the campaigns.