Overview
What is Uptempo?
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
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How to Manage Marketing Budget Planning
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Marketing Work Management | Work Management End to End
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Marketing Work Management | Review Manager
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Marketing Work Management | Home Dashboards
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Marketing Work Management | Digital Asset Management
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A Single System of Record for Enterprise Marketing Teams
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Uptempo?
Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record.
Marketing Campaign Planning & Performance
This integrated platform is designed to give marketing teams insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.   
Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.
Uptempo’s product suite is used by marketers at enterprises that include Autodesk, Best Buy, Daimler, Deutsche Bank, SC Johnson, and Unilever.
The main use cases of the Uptempo solution include:
Marketing Campaign Planning & Performance
Uptempo’s campaign planning and performance module lets marketers set goals and use predictive performance insights to build campaign plans that will achieve them. They can then create campaign briefs, calendar activities, allocate funds, and kick off creative work. Once campaigns are in-market, marketers can track spending, measure results, and quickly pivot adaptive plans in real time in response to changing market dynamics and customer preferences.
Marketing Financial Management
Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time.
Marketing Work Management
Uptempo work management expedites internal content review and approval processes with workflow automation. Teams can move faster to initiate, revise, and complete work in a single system. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.
Uptempo Features
- Supported: Activity planner and calendar
- Supported: Flexible plan hierarchies
- Supported: Predictive impact modeller
- Supported: Top down budget allocation
- Supported: Bottom up budget planning
- Supported: Real-time spend tracking
- Supported: Automatic reconciliation
- Supported: Budget approval workflows
- Supported: Instant budget reallocation
- Supported: Financial reporting
- Supported: Performance monitoring
- Supported: Content creation workflows
- Supported: Resource management
- Supported: Digital asset library
Uptempo Screenshots
Uptempo Integrations
Uptempo Competitors
Uptempo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.
Reviewers rate Ease of integration highest, with a score of 7.9.
The most common users of Uptempo are from Mid-sized Companies (51-1,000 employees).