Using Viralheat Across the Enterprise - Highly Recommended
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays …
Overview
What is Viralheat (Discontinued)?
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
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What is Viralheat (Discontinued)?
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
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What is Viralheat (Discontinued)?
Viralheat (Discontinued) Competitors
- Hootsuite
- OutboundEngine
- Salesforce Marketing Cloud Social Studio (retiring)
- Visible Intelligence, discontinued
- Khoros Marketing (Formerly Spredfast + Lithium)
- Sprinklr Modern Engagement (formerly Social + Messaging Suite)
- Hootsuite Insights (formerly uberVu)
Viralheat (Discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
Hootsuite, OutboundEngine, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Viralheat (Discontinued).
Reviewers rate Listening & Monitoring highest, with a score of 7.8.
The most common users of Viralheat (Discontinued) are from Small Businesses (1-50 employees).
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(20)Attribute Ratings
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October 31, 2014
Using Viralheat Across the Enterprise - Highly Recommended
Score 10 out of 10
Vetted Review
Verified User
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays such a major role in the world today that we noticed it touched multiple departments and looked for a solution that spanned the different areas. Marketing and communications uses it for brand monitoring, messaging, and content. Sales uses Viralheat's lead identification feature to locate potential new leads. And customer success uses the tool to engage with our current and potential customers.
- Lead Identification - We use this feature heavily. In our industry people are always looking to feel more protected so we've found that these leads are often hotter than others.
- Monitoring - They topic profiles allow us to monitor for specific keywords that matter to us and our business.
- Cross-functional - Many people on different teams can seamlessly use this tool to communicate with one another. This saves us a lot of time and manual work.
- It would be great if we could customize reports since different departments use the tool.
- The team & seat functionality is great, but there was just a little snag in the setup (an extra step that could be eliminated)
- Added business - the lead identification has worked wonders with filling our funnel with qualified leads. The best part is the leads pretty much self-qualify themselves so our ROI has been impressive.
- Efficiency - it's great to have a tool that three different departments can use. Saves a lot of time and manual work.
- Cost Effective - we use one tool to manage our social. It definitely beats out the multiple tools we were considering in the past.
We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM tools but realized that we would need to purchase two or more subscriptions if we wanted to get what Viralheat was offering in one.
20
Vivint uses Viralheat across three major departments (listed below).
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
- Vendor implemented
No
Change management was minimal
Yes
Yes it was resolved very quickly.
Our bulk scheduling was uploaded erroneously and the content team needed a quick fix to makes sure the messages sent out contained the links we wanted to share. As soon as we contacted support they ensured they would talk with the dev team. Within a couple of hours, the fix was identified and employed.
Score 9 out of 10
Vetted Review
Verified User
I use Viralheat for its monitoring capabilities. Part of my job is to provide KPIs to premier advertisers, product managers, execs, and marketing/sales teams. I monitor industry and brand specific keywords, trends, products, services, etc. to collect intelligence around performance - taking particular notice to any spikes in conversations, sentiment trends, etc. Viralheat provides strong analytics and allows me to bring insights back to any department I’m working with. Overall, Viralheat’s monitoring has helped us decide tactics to include, eliminate, or keep.
- Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.
- Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.
- The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.
- It would be great if I could customize the reports to include the data I want to see. Currently, reports are delivered with a standard analytics included.
- Viralheat has provided our teams with better insight into our initiatives. We are able to quickly identify the impact something has on our audience my measuring reactions.
- A lot of time is saved using Viralheat. I don’t have to spend hours sifting through data manually.
- Customer service and product quality has improved. We are able to identify any issues that come through social and immediately address them or put them in queue for fixing.
- uberVU via HootSuite,HootSuite Enterprise,Brandwatch,Sprinklr
We looked at tools that offer monitoring across social platforms. Viralheat eventually won our bid because of the simple user experience as well as their unlimited mentions offer.
Yes
Yes
It was resolved within 24 hours.
I was on a crunch deadline and I wanted a specific custom analysis of the data that was not in the product. I requested the team to send me the data for my analysis and I was surprised by their turn around and helping me out in a very short period of time.
- Setup of the account. Getting up and running was a breeze, I did not have to go to a training or attend a class
- Setting up specific streams of mentions for various of my topics of interest
- Reporting & Analytics - It is in-depth and really easy to export and do custom analysis
- Customized reports
Yes, but I don't use it