Skip to main content
TrustRadius
Vungle

Vungle

Overview

What is Vungle?

Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.

Read more
Recent Reviews

TrustRadius Insights

Minimalistic Interface: Several users have praised Vungle for its minimalistic interface, stating that it is easy to navigate and locate …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Vungle?

Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Yahoo Native?

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in…

What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Return to navigation

Product Demos

Zain Jaffer Pitching at the AngelPad Demo Day in 2010 | Early Days of Vungle

YouTube
Return to navigation

Product Details

What is Vungle?

Vungle Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(3)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Minimalistic Interface: Several users have praised Vungle for its minimalistic interface, stating that it is easy to navigate and locate desired features. They have specifically mentioned that even users who haven't used it before can easily understand the platform.

High Performance Ads: Many reviewers have expressed their satisfaction with the performance and quality of the ads pushed by Vungle. They have noted that they have not experienced any issues with the ads, indicating a high level of satisfaction.

Affordability: A number of users have praised Vungle for its affordability, stating that it is a positive aspect of the platform. This suggests that customers are satisfied with the pricing offered by Vungle.

Crash and redirect issue: Several users have expressed frustration and exhaustion due to Vungle ads consistently causing their game to crash and redirecting them to the Apple download page.

Lack of ad skip option: Concerns have been raised by users regarding legal implications stemming from the inability to skip ads, which has led to increased frustration for some.

Slow product development: Users have criticized the lack of progress in product development, noting that the platform still offers the same videos as three years ago. Additionally, there have been complaints about slow response times to product questions and a perceived lack of scale on APAC GEOS.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
August 30, 2019

Video specialists

Gabriela Band | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have worked with Vungle as an ad network and as an exchange as well. They had a lot of volume as an ad network, but their exchange business is still developing. They are video only or at least 90% of their inventory is video. They have good coverage on the US but not so much in the rest of the world.
  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
Return to navigation