Skip to main content
TrustRadius
Zoho Social

Zoho Social

Overview

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous…

Read more
Recent Reviews

Fantastic tool

9 out of 10
January 10, 2024
Incentivized
We use Zoho Social to create, manage, and distribute organic social media and to monitor the results. We've used other platforms pre-Zoho …
Continue reading

Great Product!

9 out of 10
January 08, 2024
I have used Zoho Social to jumpstart my branding for future business development. It has been an invaluable tool that has allowed me to …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 18 features
  • Twitter (356)
    9.3
    93%
  • Content planning and scheduling (405)
    9.2
    92%
  • LinkedIn (352)
    9.1
    91%
  • Facebook (392)
    9.0
    90%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Standard

$10

Cloud
per month

Professional

$25

Cloud
per month

Agency

$200

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/social/pricing.html

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Social Media Management Using Zoho Social - Zoho Social Demo

YouTube
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8.3
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.2
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9
Avg 8.5

Reporting/analytics

7.7
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.8
Avg 8.2
Return to navigation

Product Details

What is Zoho Social?

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

Zoho Social Features

Listening/monitoring Features

  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-MarketingScreenshot of Social Share

Zoho Social Video

Social Media Management Software for Businesses & Agencies | Zoho Social

Zoho Social Integrations

Zoho Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, French, German, Spanish, Portuguese, and Italian.

Frequently Asked Questions

Hootsuite, Sprout Social, and Buffer are common alternatives for Zoho Social.

Reviewers rate Twitter and Mobile access highest, with a score of 9.3.

The most common users of Zoho Social are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(506)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Volunteer-run youth soccer club requires constant social media presence and volunteer hours are limited. Zoho Social comes to the rescue and allows us to keep up with our very social competitors and while they waste their time on social and put very little effort into actual soccer we can accomplish both and come out on top. Thanks, Zoho Social!
  • Posting
  • Monitoring
  • Cross-platform
  • Better non-profit pricing
We only have limited experience and only for our use case scenario. Sorry, we don't have other scenarios to comment on.
Listening/monitoring
N/A
N/A
Publishing
N/A
N/A
Engagement
N/A
N/A
Marketing
N/A
N/A
Channel coverage/integration
N/A
N/A
Reporting/analytics
N/A
N/A
Account management
N/A
N/A
  • So far so good
There is always room for improvement.
I don't know.
1
Anyone
  • Cross platform
  • Easy posting
  • Up to date on our social media.
  • None so far
  • Website postings
So far happy with it
No
  • Price
  • Product Features
  • Product Usability
All of the above
n/a
  • Implemented in-house
Yes
  • time management
  • competitors offerings
  • training
Self implementation, so I have to be happy with myself.
  • No Training
works
trial and error always works for me
still learnign soem ins and outs
i don't
No - we have not done any customization to the interface
No - we have not done any custom code
n/a
No, not offered.
No
Not needed so far
  • Posting
  • Cross platform
  • None so far
Yes
Not sure yet just downloaded it.
  • Canva
works
  • mailchimp
for the price it's good
trial and non-profit discount
n/a
No
  • more is better
  • faster service
No
February 04, 2021

Perfect solution for SMB

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Social across the whole organization. We use it to publish and schedule posts, manage our social media publishing calendar, listen to conversations and participate in those conversation as needed. It enables us to pause scheduled posts if an emergency arises or there is some other reason to change our plans.

Zoho helps us use social media more effectively and efficiently. We don't miss out on mentions about our business or miss conversations we should participate in. Social media can take a lot of time and Zoho helps us minimize how much time we spend on social media so we can focus on the rest of our business.
  • Scheduling posts. We can bulk schedule posts so we can still be active on social media without it consuming our work activities
  • Organize posts. Everything is in one place and along with analytics we can see the total picture of our social media publishing. This enables us to make adjustments as necessary.
  • Listening to our mentions on social media and our direct messages are in one place. This means important posts don't slip through the cracks and we can respond in a timely manner whether it's on the desktop or mobile.
  • I wish they had auto hashtag generators but it isn't a deal breaker
  • The integrations with the Zoho apps are great but I wish it integrated with some other CRM solutions
  • We only use a few social media platforms and Zoho meets our needs for those platforms. If we ever used one of the less popular social media channels Zoho wouldn't support us.
Zoho Social is great if you are on the popular social media platforms like Facebook, LinkedIn, Twitter. If you use less popular but perhaps more specialized social media platforms, Zoho is not the solution for you.

Zoho Social is very well suited for SMB. It's easy to use, cost effective and there isn't much of a learning curve. There are better solutions for analytics but most SMBs probably won't need the most sophisticated analytics reporting.

Zoho Social is great because the integration with other Zoho products like Zoho CRM is built in. So you can seamlessly manage your sales, marketing and social media activities. If you are using other CRM solutions and you care about integrating them with your social media app, it may not be possible with Zoho. But those solutions are likely significantly more expensive than Zoho Social so you will have to decide if it's worth the trade off.
Listening/monitoring (2)
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
N/A
N/A
Publishing (3)
80%
8.0
Content planning and scheduling
100%
10.0
Audience targeting
70%
7.0
Content optimization
70%
7.0
Engagement (2)
80%
8.0
Automated routing and prioritization
60%
6.0
Customer interaction histories
100%
10.0
Marketing (2)
75%
7.5
Lead generation
70%
7.0
Content marketing
80%
8.0
Channel coverage/integration (5)
100%
10.0
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Google+
100%
10.0
Instagram
100%
10.0
Reporting/analytics (2)
80%
8.0
Campaign success analytics
80%
8.0
Competitor analysis
80%
8.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
70%
7.0
Mobile access
90%
9.0
  • The free version is excellent so hard to measure the ROI, the trial period for the paid versions is generous by the time you've upgraded to paid plans you have already capture a lot of the ROI. You need the paid plans because you need more of the same, better analytics, better scheduling features and better targeting.
  • Because everything is in one place and even the least expensive paid plan includes multiple team members and there is an excellent mobile app, we are able to respond to direct messages and social media posts immediately. We can have constant coverage because multiple people can post.
  • Some of the features in Zoho are only available in far more expensive products. Some of their competitors can cost hundreds of dollars a month for the same feature as Zoho.
We either trialed, did extensive research on these other products or talked to people who use them. Some of them may have better analytics and targeting than Zoho for large enterprises, but we are not a large enterprise. We are also a B2B company so we are less concerned about having the most comprehensive tools for consumer marketing. We use our website for marketing and lead generation so there is no ecommerce on our web site. So those features aren't important to us.

When it comes to value for the price, none of Zoho Social's competition is close.
It is easy to use, you can use it right away, there is no learning curve. Everything is in one place. You don't have to spend time and money training your team how to use the product. You focus more on your social media policies and making sure they complied with than you spend worrying about if Zoho Social works.
I gave it a 10 but I haven't needed to interact with Zoho support. The knowledge base is good if you need it but the usability is so good that using Zoho Social is intuitive.
2
The CEO uses it as necessary to communicate with prospective partners, customers and journalists. We also have a marketing person who can handle routine social media activities.
  • We use it for branding on social media
  • We use it to monitor when we are mentioned in social media so we can respond
  • We use it so all of our direct messages on social media are in one place. That ensures we respond in a timely manner to people who take the time to contact us.
  • We're launching a webinar series and social media is very effective for promoting them
  • We have had articles published about/by the company and we are able to monitor when they are released and communicate with journalists directly on social media
  • We're experiencing first hand that press releases are optional
  • New product announcements
  • Know the best times to post to our audience
We like Zoho Social but it's a competitive world. We're always keeping an eye on better solutions for us. We may outgrow Zoho Social and need something with more powerful analytics. But that day may never come.
Yes
It replaced Hootsuite. Hootsuite has continuously gotten more expensive and is no longer cost effective for our organization. We use Hubspot CRM but upgrading to the features that Zoho Social has is cost prohibitive. Our use of social media is for selling to other businesses. We don't need the features of that a more consumer centric business needs. We don't have a dedicated social media team so we need to minimize the time we spend on social media without being invisible or non-responsive on social media.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
The most important was features. There are more powerful social media platforms but if bought them we would be paying for features we neither want or need.
I don't know what I would change. Sometimes you need to use a product in a production environment for a long time to accurately evaluate it. Zoho pricing has stayed competitive while some of their competitors are no longer cost effective for our business needs.
  • Implemented in-house
No
Change management was minimal
We already had a social media tool, Hootsuite. We were just changing solutions so we didn't have to change our culture or implement any business process changes.
  • How much time would we allocate to using social media was our biggest issue. We didn't experience any technical or usability issues.
You can use Zoho Social out of the box so there weren't any implementation issues.
  • no training
You can use it right away. You can focus on the best strategy for social media, not how to use the tool.
Not a lot of configurability but we don't need it for this product. It also keeps the price down and the cost of ownership down.
Not much to configure. You almost don't need to read the documentation to set it up. Using the product is intuitive.
No - we have not done any customization to the interface
No - we have not done any custom code
No additional configuration or customization.
I left the evaluation section of support services blank. Zoho works, is easy to use and well documented (not that you need to refer to the documentation very much). We don't use Zoho Social support or support for any Zoho product we use enough to evaluate it.
No
Never needed support. It works and it's easy to use. Because the documentation on how to use Zoho Social is excellent, we don't call support. Smart move Zoho.
  • Publishing and scheduling are very easy to use
  • Tracking your mentions are very easy to use
  • It's very helpful to see all posts across multiple channels in one place
  • None
  • The issue isn't difficulty. Some of the analytics could be better but what they have is good for most use cases.
Yes
It works well. Not quite as comprehensive as the desktop app but it gets most of the basics. The mobile app does what we need it for: read posts by others in one place, publish posts, schedule posts while on the go. The interface is appealing and the navigation and usability are easy.
We're a small organization so we haven't needed to deploy across multiple departments or sites.
We've never had a problem with availability
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
  • Integrates well with Zoho products and can be used as part of Zoho One
If by integration you mean using it with other solutions like another sales, marketing or support CRM, forget it. We didn't find viable integration options outside of the Zoho product family.
  • Mailchimp
  • Eventbrite
  • Hubspost CRM
I am not aware of any of these vendors supporting or planning to support this integration. I can understand why. They have products that overlap. In some cases they aren't as comprehensive and in other cases they are price prohibitive. But for us these integrations are nice to have but not requirements.
We have used none of these with Zoho Social but we have used API and file import/export with other Zoho products.
Integration with Zoho products works out of the box. We didn't find any useful integrations for the other marketing solutions we use. But as I have previously stated, we don't need those integrations.
If integration with your company's social media solution is important to you and you want to integrate with solutions outside of the Zoho product family, find another solution
We are an SMB so we never spoke to a salesperson. We did everything online. We evaluated the product, compared it to other products (including pricing and features), became familiar with the product features and how it compared without ever engaging a salesperson.
Everything is automated and the information we need is available online. I like it because I can do research and go through the sales process on my timeline and without interrupting our daily workflow.
There wasn't a negotiation. We aren't big enough to negotiate a customer price. That's fine, the pricing is low enough and easy to understand so there was nothing to negotiate.
No, I don't the pricing for all of their products readily available on their web site. We're not big enough to need to negotiate a custom price with a sales person.
Return to navigation