Zoho Social

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Users can target posts to audience members based on geolocation and other demographics.

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Users can view the entire customer conversation history when responding to a mention.

Users can discover and engage with new prospects, based on certain parameters.

Users can discover content from social media conversations and leverage it in marketing materials.

The software allows users to monitor, publish and respond via Twitter.

The software allows users to monitor, publish and respond via Facebook.

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

The software allows users to monitor, publish and respond via Google+.

The software allows users to monitor, publish and respond via Instagram.

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can effectively use the software through a mobile or tablet device.