Adobe Analytics - Totally Addicted!
March 24, 2023
Adobe Analytics - Totally Addicted!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use Adobe Analytics for web and app reporting across our enterprise. With a large website and properties across the country, we have a lot of different use cases for Adobe Analytics. The somewhat basic capabilities are still light years ahead of other products, creating an opportunity for gains from all the available learnings.
- Segmentation
- User experience
- Speed and agility
- Needs date math
- Implementation skills are hard to acquire
- Steep learning curve
- Visualizations
- Increased incremental gains from testing
It doesn’t compare, CJA is far superior, but if the use cases aren’t there it isn’t worth it, and Adobe Analytics is best.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes