Easy to use and mass personalisation tool, a must have for all businesses.
Overall Satisfaction with Adobe Campaign
Adobe Campaign was used to manage our eDM campaigns, along with the wider Adobe stack to manage our landing page optimisation, performance media bidding and optimisation. The business problem that Adobe provided a solution for us is the personalisation and customer journeys of such a diverse database which spanned across countries, languages and almost all other demographic datapoints. It allowed us to optimise a journey for our users to guide them through a journey of engagement, purchases and reactivation.
- Personalised customer journeys.
- Processing large datasets.
- Easy to use.
- Run large scale campaigns.
- Crashing occasionally through complicated flows.
- Further development of online training.
- Plug in and exporting data.
- It gave us a 40% increase in engagement through some of our most valuable flows.
- 25% increase in landing page conversions.
- 75% increase in personalised email opportunities.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes