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Easy to use, slick personalisation and omnichannel functionality.
Updated May 30, 2024

Easy to use, slick personalisation and omnichannel functionality.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze to send our CRM messaging. Braze allows us to address the problem of sending the right message to the right customer at the right time and, crucially, on the right channel. The scope is to send timely messaging across our product channels.
  • Easy to user interface.
  • Allows personalization.
  • Send real-time triggered emails.
  • Sometimes hard to dig into the granular details when something has gone wrong.
  • Reduced cost.
  • Improved productivity due to ease of tool and less training required than other CRM platforms.
  • Synced up the customer journey.
Very easy to use and get used to. Little training is required to become well acquainted with how to use Segments and targeting.
Segmentation has allowed us to filter messaging based on certain demographics and audience behaviors. We have yet to use AI-based tools to propel our CRM yet.
Adobe Campaign is a very slow and manual CRM platform that was chunky and hard to deploy cross-channel. Support availability is also lacking when compared to Braze.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Well suited to creating customer-relevant marketing campaigns based on actions taken. It is less appropriate for diagnosing issues with sends, e.g., why they have failed to send or if there are errors in the personalization, where these stem from.

Using Braze

10 - CRM Marketing
Paid Media
Social Media
HR
4 - Data engineering
API understanding
Cloud Services
  • Service Messaging: API real time triggered CRM when a customer has done an action onsite
  • Retention Marketing
  • Cross-Sell Marketing
  • Audience Sync - channeling users to channels such as Google Paid Media
  • Testing capability; quickly and easily set up and manage tests
  • SDK - tokens on site that will allow us to send more reactive comms
  • Push Notifications
  • SMS
  • Whatsapp
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this.