SMS Marketing Software
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Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers…
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer…
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer…
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers…
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing…
Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.…
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated…
Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.…
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook…
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them…
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
SMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.
Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated…
Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless…
Learn More About SMS Marketing Software
What is SMS Marketing Software?
Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities.
SMS marketing uses digital promotions, coupons, sales, special offers, surveys, reminders, and timely product/service information to engage customers and enhance brand loyalty. Most products support the use of MMS (Multimedia Messaging Service) that enriches the customer experience by including pictures, audio, or video. Bulk SMS messaging enables users to reach out to large numbers of contacts quickly and easily. SMS marketing software provides the opportunity to converse with potential customers through two-way messaging.
In addition to marketing, this software is now being used by sales teams to engage with prospects and nurture leads, and by customer service teams to support client needs. SMS is increasingly being used for credential verification to verify personal information and approve transactions.
Note, that due to consumer protection regulations, your business can only target people who have provided their phone number and granted permission to contact them via text.
SMS Marketing Software Features
Most SMS marketing products will offer the following features:
Bulk SMS – mass text messaging
Two-way Messaging – private one-to-one text conversations with customers
Transactional SMS – sending texts triggered by a customer action such as an e-commerce purchase
MMS – supports the inclusion of photos, audio, and video in their campaigns
Contact Management - a list of customer contacts that can be updated and segmented
Personalization – ability to send contact-specific content
Scheduling – automates the timing of SMS campaigns
Short Codes – organizes texts, segments customers
Automated Responses – automated acknowledgment of the receipt of messages
Contest and Polling Tools – templates for including them in text messages
Analytics – tracking and reporting on SMS campaign performance
SMS Marketing Software Comparison
Considerations when purchasing SMS Marketing Software:
Suite vs. Point-Solutions: Are you looking for a multi-channel marketing solution that combines your marketing automation, mobile marketing, email marketing, and SMS marketing needs? Some email marketing and marketing automation software includes features for SMS marketing. If you’re not looking for a larger email marketing or marketing automation suite, then basic (stand-alone) SMS marketing products will be sufficient.
Scalability: Ensure that the provider can support the scale you currently require as well as the ability to expand upon that as your business grows. Products are available for small, mid-size, and enterprise-level businesses.
Pricing Information
Product features along with the number of texts per month will drive the cost of SMS marketing products. Basic, intermediate, and advanced plans are offered by many providers. Monthly pricing can range from $7 a month to over $200 a month.
Texts are priced at a few cents each. Some vendors offer a limited number of free texts. Vendors that support enterprise-level SMS marketing usually require a quote for their products and services. Free trials are available for some products.
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Frequently Asked Questions
What does SMS Marketing Software do?
What are the benefits of using SMS Marketing Software?
- Direct Customer Engagement: Engage large numbers of customers, in a way that is easily accessible and convenient for them. Communicate with prospects through two-way messaging. Build customer loyalty through promotions and personalized messages. Communicate with customers immediately. SMS are almost always seen by the receiver. Texts tend to have higher open rates than emails.
- Cost-Effectiveness: SMS marketing is one of the least expensive campaign techniques that reach a mass audience.
- Campaign Analytics: Analyze your SMS campaign results. SMS marketing campaigns are easily tracked, providing a real-time understanding of campaign performance and the ability to evaluate engagement at different stages of a campaign.
- Regulatory Compliance: It’s easy to adhere to privacy regulations through opt-in subscriptions.
What are the best SMS Marketing Software products?
Here are some popular SMS Marketing Software products: