SMS Marketing Software

SMS Marketing Software Overview


Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities.


SMS marketing uses digital promotions, coupons, sales, special offers, surveys, reminders, and timely product/service information to engage customers and enhance brand loyalty. Most products support the use of MMS (Multimedia Messaging Service) that enriches the customer experience by including pictures, audio, or video. Bulk SMS messaging enables users to reach out to large numbers of contacts quickly and easily. SMS marketing software provides the opportunity to converse with potential customers through two-way messaging.


In addition to marketing, this software is now being used by sales teams to engage with prospects and nurture leads, and by customer service teams to support client needs. SMS is increasingly being used for credential verification to verify personal information and approve transactions.


Note, that due to consumer protection regulations, your business can only target people who have provided their phone number and granted permission to contact them via text.


Top Rated SMS Marketing Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

SMS Marketing Products

(1-25 of 54) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

ActiveCampaign

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

Key Features

  • Email deliverability reporting (634)
    92%
    9.2
  • List management (610)
    89%
    8.9
  • Dashboards (558)
    87%
    8.7
EZ Texting
Customer Verified
Top Rated

EZ Texting is a SaaS solution that delivers a way to connect, now from Callfire since the December, 2021 acquisition. It has served over 165,000 customers and is a SMS platform for business users, aiming to set the standard for business texting. The messaging solutions allow businesses…

Keap
Customer Verified
Top Rated

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

Key Features

  • List management (128)
    87%
    8.7
  • Lead nurturing (127)
    86%
    8.6
  • Email deliverability reporting (177)
    83%
    8.3
Sendinblue

Sendinblue is a cloud-based marketing communication software which performs tasks related to managing marketing automation, email campaigns, transactional emails, and SMS messages. It is designed to be an all-in-one-tool for all digital marketing needs.

Key Features

  • Email deliverability reporting (130)
    76%
    7.6
  • List management (88)
    73%
    7.3
  • Standard reports (87)
    69%
    6.9
Birdeye
Customer Verified
Top Rated

Birdeye is a customer experience platform boasting customers among 80,000 businesses, who use Birdeye every day to attract new leads with Listings, Reviews, and Referrals, convert them into customers with Webchat and Payments and engage those customers with Surveys, Ticketing, and…

Klaviyo
Customer Verified
Top Rated

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo…

Key Features

  • List management (61)
    86%
    8.6
  • Email deliverability reporting (75)
    84%
    8.4
  • Mobile optimization (59)
    81%
    8.1
Podium

Podium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.

SimpleTexting

SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.

Listrak

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated…

Zipwhip

Zipwhip, headquartered in Seattle, offers their texting-for-businesses application, enabling two-way text communication between a company and its customers at any scale and instant text from website or apps with click-to-text.

WebEngage

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook…

Key Features

  • Ability to test dynamic content (6)
    77%
    7.7
  • Dynamic content (6)
    73%
    7.3
  • Email deliverability reporting (6)
    71%
    7.1
SMS.to

SMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.

Omnisend

Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.

Key Features

  • Dynamic content (5)
    71%
    7.1
  • Email deliverability reporting (8)
    61%
    6.1
  • WYSIWYG email editor (5)
    61%
    6.1
Textedly

Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.

Attentive Mobile

Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless…

Bluecore

Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger…

Infobip

Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.

TrueDialog

TrueDialog is a cloud-based mobile text messaging solution that supports instant, personalized communication between businesses and their customers, from the company of the same name in Austin, Texas.

ShoutOUT

ShoutOUT is a business texting tool to send personalized SMS campaigns, with advanced personalization and segmentation features. Users can send: personalized alertspromotionsremindersshort linksmarketing / promotional campaignscustomer feedback collectioncustomer updatesconversational…

Dotdigital

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data…

Kangaroo Rewards

Kangaroo Rewards empowers brands to attract, keep, connect and grow their business by fostering customer loyalty. Kangaroo's loyalty reward program is a white-label, omnichannel solution with a built-in marketing engine. It is presented as a solution for physical store locations,…

PRP Services WhatsApp Business API

The tool enables users to add WhatsApp API to a CRM so representatives can more easily connect with customers while offering personalized support through multiple chats simultaneously. Integrating WhatsApp Business API into an existing system will assist users in getting complete…

PRP Services Bulk SMS

With the help of messaging platforms, APIs, and various other messaging software, PRP Services aids enterprises in connecting with their customers. Their worldwide messaging platform is designed using scalable architecture to enhance communication, and operational procedures for…

Postscript

Postscript is an SMS platform that enables brands to communicate and engage with customers through text message marketing.

AndroSMS

AndroSMS offers Bulk Messages/SMS Services for small businesses, organizations, and startups. It is used as a business SMS platform to enhance communications and improve business operations. Users can deploy short and important SMS text messages. The SMS platform allows for API…

Learn More About SMS Marketing Software

What is SMS Marketing Software?


Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities.


SMS marketing uses digital promotions, coupons, sales, special offers, surveys, reminders, and timely product/service information to engage customers and enhance brand loyalty. Most products support the use of MMS (Multimedia Messaging Service) that enriches the customer experience by including pictures, audio, or video. Bulk SMS messaging enables users to reach out to large numbers of contacts quickly and easily. SMS marketing software provides the opportunity to converse with potential customers through two-way messaging.


In addition to marketing, this software is now being used by sales teams to engage with prospects and nurture leads, and by customer service teams to support client needs. SMS is increasingly being used for credential verification to verify personal information and approve transactions.


Note, that due to consumer protection regulations, your business can only target people who have provided their phone number and granted permission to contact them via text.


SMS Marketing Software Features


Most SMS marketing products will offer the following features:


  • Bulk SMS – mass text messaging

  • Two-way Messaging – private one-to-one text conversations with customers

  • Transactional SMS – sending texts triggered by a customer action such as an e-commerce purchase

  • MMS – supports the inclusion of photos, audio, and video in their campaigns

  • Contact Management - a list of customer contacts that can be updated and segmented

  • Personalization – ability to send contact-specific content

  • Scheduling – automates the timing of SMS campaigns

  • Short Codes – organizes texts, segments customers

  • Automated Responses – automated acknowledgment of the receipt of messages

  • Contest and Polling Tools – templates for including them in text messages

  • Analytics – tracking and reporting on SMS campaign performance


SMS Marketing Software Comparison


Considerations when purchasing SMS Marketing Software:


  • Suite vs. Point-Solutions: Are you looking for a multi-channel marketing solution that combines your marketing automation, mobile marketing, email marketing, and SMS marketing needs? Some email marketing and marketing automation software includes features for SMS marketing. If you’re not looking for a larger email marketing or marketing automation suite, then basic (stand-alone) SMS marketing products will be sufficient.

  • Scalability: Ensure that the provider can support the scale you currently require as well as the ability to expand upon that as your business grows. Products are available for small, mid-size, and enterprise-level businesses.


Pricing Information


Product features along with the number of texts per month will drive the cost of SMS marketing products. Basic, intermediate, and advanced plans are offered by many providers. Monthly pricing can range from $7 a month to over $200 a month.


Texts are priced at a few cents each. Some vendors offer a limited number of free texts. Vendors that support enterprise-level SMS marketing usually require a quote for their products and services. Free trials are available for some products.


Related Categories

Frequently Asked Questions

What does SMS Marketing Software do?

SMS marketing software enables companies to execute marketing campaigns using text messages. It aids in campaign planning, helps grow subscriber lists, and automates customer engagement.

What are the benefits of using SMS Marketing Software?

  • Direct Customer Engagement: Engage large numbers of customers, in a way that is easily accessible and convenient for them. Communicate with prospects through two-way messaging. Build customer loyalty through promotions and personalized messages. Communicate with customers immediately. SMS are almost always seen by the receiver. Texts tend to have higher open rates than emails.
  • Cost-Effectiveness: SMS marketing is one of the least expensive campaign techniques that reach a mass audience.
  • Campaign Analytics: Analyze your SMS campaign results. SMS marketing campaigns are easily tracked, providing a real-time understanding of campaign performance and the ability to evaluate engagement at different stages of a campaign.
  • Regulatory Compliance: It’s easy to adhere to privacy regulations through opt-in subscriptions.


How much does SMS Marketing Software cost?

Product features and the number of texts/month will determine the cost of SMS marketing tools. Monthly pricing can range anywhere from $7/month to over $200/month, depending on whether you need a basic or more advanced plan. Texts are typically priced at a few cents each.