SMS Marketing Software

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Birdeye

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Klaviyo

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Twilio

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Braze

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SimpleTexting

SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.

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Twilio Zipwhip (discontinued)

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Listrak

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Airship

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Omnisend

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Wunderkind

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WebEngage

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Trumpia

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Square Customers

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SMS.to

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Attentive Mobile

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Textedly

Textedly is an SMS marketing communications platform from the company of the same name in Nashville, that enables users to advertise, promote, announce, and engage with audiences.

Learn More About SMS Marketing Software

What is SMS Marketing Software?


Businesses use SMS Marketing software to communicate with their customers through SMS (Short Message Service) - commonly known as text messaging. This type of campaign delivers short, personalized messages directly to a customer’s mobile device. You can design, deploy, and manage these campaigns on one platform. Marketing Automation Software, Mobile Marketing Software, and Channel Marketing Management Software often include SMS marketing capabilities.


SMS marketing uses digital promotions, coupons, sales, special offers, surveys, reminders, and timely product/service information to engage customers and enhance brand loyalty. Most products support the use of MMS (Multimedia Messaging Service) that enriches the customer experience by including pictures, audio, or video. Bulk SMS messaging enables users to reach out to large numbers of contacts quickly and easily. SMS marketing software provides the opportunity to converse with potential customers through two-way messaging.


In addition to marketing, this software is now being used by sales teams to engage with prospects and nurture leads, and by customer service teams to support client needs. SMS is increasingly being used for credential verification to verify personal information and approve transactions.


Note, that due to consumer protection regulations, your business can only target people who have provided their phone number and granted permission to contact them via text.


SMS Marketing Software Features


Most SMS marketing products will offer the following features:


  • Bulk SMS – mass text messaging

  • Two-way Messaging – private one-to-one text conversations with customers

  • Transactional SMS – sending texts triggered by a customer action such as an e-commerce purchase

  • MMS – supports the inclusion of photos, audio, and video in their campaigns

  • Contact Management - a list of customer contacts that can be updated and segmented

  • Personalization – ability to send contact-specific content

  • Scheduling – automates the timing of SMS campaigns

  • Short Codes – organizes texts, segments customers

  • Automated Responses – automated acknowledgment of the receipt of messages

  • Contest and Polling Tools – templates for including them in text messages

  • Analytics – tracking and reporting on SMS campaign performance


SMS Marketing Software Comparison


Considerations when purchasing SMS Marketing Software:


  • Suite vs. Point-Solutions: Are you looking for a multi-channel marketing solution that combines your marketing automation, mobile marketing, email marketing, and SMS marketing needs? Some email marketing and marketing automation software includes features for SMS marketing. If you’re not looking for a larger email marketing or marketing automation suite, then basic (stand-alone) SMS marketing products will be sufficient.

  • Scalability: Ensure that the provider can support the scale you currently require as well as the ability to expand upon that as your business grows. Products are available for small, mid-size, and enterprise-level businesses.


Pricing Information


Product features along with the number of texts per month will drive the cost of SMS marketing products. Basic, intermediate, and advanced plans are offered by many providers. Monthly pricing can range from $7 a month to over $200 a month.


Texts are priced at a few cents each. Some vendors offer a limited number of free texts. Vendors that support enterprise-level SMS marketing usually require a quote for their products and services. Free trials are available for some products.


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Frequently Asked Questions

What does SMS Marketing Software do?

SMS marketing software enables companies to execute marketing campaigns using text messages. It aids in campaign planning, helps grow subscriber lists, and automates customer engagement.

What are the benefits of using SMS Marketing Software?

  • Direct Customer Engagement: Engage large numbers of customers, in a way that is easily accessible and convenient for them. Communicate with prospects through two-way messaging. Build customer loyalty through promotions and personalized messages. Communicate with customers immediately. SMS are almost always seen by the receiver. Texts tend to have higher open rates than emails.
  • Cost-Effectiveness: SMS marketing is one of the least expensive campaign techniques that reach a mass audience.
  • Campaign Analytics: Analyze your SMS campaign results. SMS marketing campaigns are easily tracked, providing a real-time understanding of campaign performance and the ability to evaluate engagement at different stages of a campaign.
  • Regulatory Compliance: It’s easy to adhere to privacy regulations through opt-in subscriptions.


What are the best SMS Marketing Software products?

How much does SMS Marketing Software cost?

Product features and the number of texts/month will determine the cost of SMS marketing tools. Monthly pricing can range anywhere from $7/month to over $200/month, depending on whether you need a basic or more advanced plan. Texts are typically priced at a few cents each.