Likelihood to Recommend If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review Pros Product support: They are constantly adding new features and innovating. Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available. Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales. Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns. Read full review Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Read full review Cons Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually. Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example) RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered. Read full review It is not particularly intuitive Too many steps to get where I need to go Needs to provide more depth to help determine urgency and intent to buy Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end. Read full review Likelihood to Renew We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review Usability The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review Reliability and Availability So far the one time we ran into issues they were right there to help
Read full review Performance Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review Support Rating Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Read full review I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review Online Training It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review Implementation Rating dont implement it
Read full review Alternatives Considered Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do.
Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that
Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review Scalability Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review Return on Investment 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline. 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for. 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team. Read full review It is best when used in conjunction with all of our other tooling and not used alone It has enabled my team to have a better feel for what is happening at a prospect's company It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages Read full review ScreenShots