Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Pricing
Act-On Software
Constant Contact
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Offerings
Pricing Offerings
Act-On
Constant Contact
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
The SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
We use multiple platforms for different clients. SharpSpring is great for clients that are new to the content marketing game and haven't had much of a business development / CRM tracking process in place while Act-On has a more robust platform with a larger suite of options. Str…
Act-On offers significantly improved functionality and a far more robust platform. It does numerous things that Constant Contact doesn't even try to accomplish. I can do everything I used to do in Constant Contact with Act-On, and have expanded my capabilities significantly.
Even though Act-On isn’t the easiest platform to understand, it’s still easier than Marketo and has more features for marketing/sales than Constant Contact.
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket …
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
We chose Act-On because it was by far the easiest to use and has a streamlined interface. It's the only one I looked at and wanted to jump in and start using. It's also a bargain compared to similar solutions.
Act-On was a much more price competitive product than Marketo and similair providers and had by far the best customer service and support. Act-On had no hidden costs and we were able to scale up when we needed to with ease. Other colleagues have advised that Act-On is also much …
We are software selection advisers, therefore, we are constantly working with organizations searching for various tools to help them. That noted, the decision to go forward with ACT-On as opposed to others options was a bit unique. The key factor was we knew what we wanted and …
Act-On allows us to more effectively manage our contact lists and use segments of the lists to send or exclude sending email campaigns. Most importantly, it integrates all the email response activity, as well as website activity, around the contact. So we, can look at a person …
We've gone through Constant Contact, Mail Chimp, Survey Monkey and some others. Mostly we found the other products weren't intuitive as far as designing templates the way we wanted them to look, but without a having an actual designer on staff.
Verified User
Director
Chose Act-On Software
Hubspot.
Hubspot is generally more expensive but barriers to entry are higher, even beyond pricing. Training costs, for example, are much higher.