Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Chartbeat
Score 8.8 out of 10
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Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.
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Pricing
Adobe Analytics
Chartbeat
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Adobe Analytics
Chartbeat
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Chartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints.
The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View.
The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.
Adobe Analytics allows for the comparison of the same metric with and without various segments applied. Google Analytics is an all-or-nothing situation; either you apply a segment to metric or you do not. This makes it difficult for segment vs. non-segment and creating …
From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder).
Adobe Analytics (previously known as Omniture) is the de-facto standard across the media industry. Google has very quickly caught up with Adobe and it is always worthwhile to take a very long look at Google Analytics to evaluate the differences. Your decision will depend on …
Omniture gives more detailed analytics to look at trends and diagnostics over a span of time. Chartbeat is better for real time to assess what is going on right now.
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Chose Chartbeat
Chartbeat is better for live metrics than either Adobe or Google, but Adobe Omniture especially is much better for tracking historic numbers.
We use Chartbeat for real-time evaluation and Adobe Analytics for longer-term performance reporting. Chartbeat is easier to use overall, particularly for content producers. Researchers tend to rely on Adobe Analytics for their reports. We have found that we need to keep using …
Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to …
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and …
Chartbeat is great because it gives you numbers fast. It can be left up on a screen all day and not touched and will still give you facts that you want or need about how many people are on the website at a given time. It is reliable and very easy to understand.