Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Google Analytics 360
Score 8.4 out of 10
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Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its …
It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage
Google Analytics (inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than Google …
Adobe Analytics allows for the comparison of the same metric with and without various segments applied. Google Analytics is an all-or-nothing situation; either you apply a segment to metric or you do not. This makes it difficult for segment vs. non-segment and creating …
As the implementation involves multiple products to be integrated together like Adobe Experience Manager, Target, Adobe Audience Manager, We recommended Adobe Analytics as the best suitable product for analytics, as the tracked data would be seamlessly available to other …
Adobe's Analysis Workspace offers a significantly better interface than Google Analytics. It has an improved data model versus Google Analytics and there is no limit to data segmentation in the platform. Adobe also offers many more dimension and metric options for analytics …
Senior Business Intelligence Manager at Sky Betting and Gaming
Chose Adobe Analytics
Adobe Analytics is a more in-depth tool with some of the advanced features making it much easier for users to deep-dive themselves into problems. The workspace functionality is much better in terms of conducting analysis than tweaking the standard reporting functionality that Go…
Adobe Analytics is better for scale and customization. Google 360 lacks the ability to pull in as many data sources. Google Analytics doesn't give in-depth data. Tableau Desktop isn't a measurement platform, but it does perform better as [a] data visualization and reporting …
Adobe Analytics outperforms Google Analytics and Snowplow when comparing the feature sets, but the other tools bring advantages and flexibility that Adobe does not. The features and capabilities just within the tool are unmatched as Adobe Workspace and the segment and …
Not all the platforms above are a direct competitor to Adobe Analytics, as some of them are advertising platforms and not analytics only. Saying that, I think Adobe Analytics is most probably the best out of them all and this is due to Marin having a slightly "older" look and Go…
When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool.
Adobe analytics is very similar to Google Analytics 360. The one thing I say that turns us off from using Adobe Analytics on more clients is the fact that it isn't easy to set up compared to Analytics. Google Analytics focuses more on your website as a whole, versus Adobe …
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, …
We decided to implement the Adobe Analytics service in our organization because compared to other alternatives, Adobe Analytics is a very reliable and accurate service. The recommendations we were given about this service allowed us to verify its high functionality, and I …
Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the …
Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care …
Adobe analytics has been selected as a platform to be used across a huge company, which tracks the performance of a hundreds of thousands pages with different type of content. It's believed to be the most accurate tool and the support on the side of the platform has been always …
Adobe Analytics is our least favorite of all of these platforms. We only use it when incoming clients exclusively use Adobe, this leaving us with no choice. Between the lack of control in implementation, usability issues and extra time for digging through complex reports, we …
Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were *too* flexible. By limiting the number of variables, and keeping a distinction between …
Google Analytics Premium is the more user friendly experience of the two. If you want people in your organization, outside of your analytics/web department to look at and occasionally use the tool, then this would be the ideal choice. However, the amount of times you are going …
Google Analytics and Adobe Analytics are very similar. I wasn't involved in the decision making process at my organization, as we had GA well before I began in my position. However, GA has a suite of other tools that complement Web Analytics that makes it extremely easy to …
Google Analytics Premium is more simple and focused on marketers' needs with a clear advantage for driving improvements to advertising, especially with the Google tech stack. Adobe Analytics is very complex and great for enterprises, especially those that want to measure …
Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Ado…
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom …
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics …
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having …
Features like user segmentation and visualization of user behavior and journey.
Custom reporting and creating custom tables with different metrics is what we miss.
Big Query, Google Optimize and other features.
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell …