Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Microsoft Power BI
Score 8.4 out of 10
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Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
There are several business analytics software and all have different capabilities depending on the requirement. BI software today are a key and the face of the organizations e-commerce business - weather it is mobile or online. Selection of Adobe analytics was a joint decision …
Adobe is a massive business - provides some best in class technology best suited for a big business. Adobe is relatively expensive compared to other providers - needs to be a clear ROI that the investment will drive. Support offered by smaller companies is often better - …
I personally feel Adobe currently has the best offering, closely followed by Google Analytics.
Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it …
The reporting interface is much simpler and intuitive in Adobe Analytics compared to Google Analytics. Much better anomaly detection capabilities and speed to insights. Easy to drill down by dimensions and customize reports. There are limitations in Google Analytics for the …
Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without …
It is so much easier to find data points and build or update reports in Adobe Analytics. I use this for all my secondary order metrics and while there are two reports I use consistently in Power BI I find that it is hard to update those reports, even be able to see the ability …
Just because we wanted single-party integration environment and a player which can take ownership of Big Data Analysis. Microsoft Power BI is better in these features as compared to other key BI players like Tableau.
Power BI is usually the cheapest solution and most user-friendly for most people (since we are all used to the Microsoft Suite). However the connectivity to non-Microsoft soft tools (databases and data analysis tools) are somewhat limited, especially when compared to its …