Likelihood to Recommend If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Read full review For teams and users who are very familiar with Excel and its mode of operation, Smartsheet will feel like a walkover. If you have a number of users who use Excel or Google Sheets for their personal project management then you will find this tool to be very useful and somewhat familiar.
Teams that may be used to other project management suites or styles would find Smartsheet a bit challenging to adapt to, as formulas and formatting can be challenging to adapt to.
Read full review Pros Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content. Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions. Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site. Read full review The easy to use dashboard has enabled us get comprehensive view of projects across the entire business. It has streamlined internal communication with ease of sharing information across different teams. Smartsheet automates our workflows, enhances collaboration and ensures there are no data silos. I like that it saves time for us and ensures we spend less time switching between apps. Read full review Cons Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements. Adobe could offer multiple price options based on the usage, which is missing at the moment. Read full review Smartsheet set up is similar to Excel, yet when you upload an Excel file, things like conditional formatting are lost. Smartsheet has its own conditional formatting, and you have to reinstate the rules. It would be great if those would apply automatically once a file is uploaded Some Smartsheet management and access rules can take some tweaking to work properly. This may be a case of offering more info to admins so they can apply these better and with more efficiency Read full review Likelihood to Renew Although a powerful tool,
Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Read full review It definitely meets our needs as far as organizing and archiving our tasks and files. As we train more staff to view it, I see opportunities for more improvement, which I am sure this program can handle. I look forward to seeing continued improvement from Smartsheet on their capabilities and functionality.
Read full review Usability Smartsheet is very easy to learn. However, while I have been able to pick it easily, Microsoft Excel and Project super users that I have trained on Smartsheet get bogged down in the differences and can find it frustrating. Explaining the differences ahead of time and why Smartsheet is being chosen instead of a different software seems to counteract those reactions
Read full review Support Rating I give this rating because it fills a niche in the market.
MS Project scares many away from proper task management but there are limited tools our there, especially cloud-based that are mobile-friendly. Smartsheet fills this market gap, especially for small to medium-sized businesses. IT is not fair to compare it to
MS Project , but fairer to see what gaps it fills.
Read full review Implementation Rating It's absolutely paramount to take a few minutes to actually play with the software. It's nearly impossible to do anything wrong or make a mistake which cannot be fixed easily. Under the help menu is Live Training option. After you familiarize yourself with the commands, watch the live training for some in depth understanding of how to make the software fit your needs perfectly.
Read full review Alternatives Considered In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Read full review Jira and
Redmine are much more robust and technologically advanced project management solutions. I enjoy using either when managing a very large project. However, I prefer to use Smartsheet for my smaller to medium sized projects. As for
Google Drive - I would say that Google sheets and Smartsheet are almost identical in my opinion when it comes to functionality. Personally I prefer to manage smaller projects via
Google Drive , but it is a personal preference!
Read full review Return on Investment It has helped us track our ROI better and see costs versus revenue coming in directly from emails. A/B testing is very helpful to ensure the best email is being chosen to get sent out. Our deliverability has improved a lot. Read full review This has really opened up collaboration across teams. A lot less working in silos. It hasn't fully replaced any one tool so it means having to go to another place. Hopefully, we can eliminate a tool or two in the next six months. Read full review ScreenShots