Alexa Internet (discontinued) vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alexa Internet (discontinued)
Score 7.9 out of 10
N/A
Alexa.com or Alexa Internet was a web analytics toolkit built around traffic metrics to drive competitive intelligence and strategic insight. A subsidiary of Amazon, Alexa.com has been shut down and is no longer available, since May 2022.N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Alexa Internet (discontinued)Twilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Alexa Internet (discontinued)Twilio Segment
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Alexa Internet (discontinued)Twilio Segment
Top Pros
Top Cons
Features
Alexa Internet (discontinued)Twilio Segment
Tag Management
Comparison of Tag Management features of Product A and Product B
Alexa Internet (discontinued)
-
Ratings
Twilio Segment
8.0
1 Ratings
8% below category average
Library of JavaScript extensions00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Alexa Internet (discontinued)
-
Ratings
Twilio Segment
6.7
1 Ratings
21% below category average
Standard visitor segmentation00 Ratings7.01 Ratings
Behavioral visitor segmentation00 Ratings7.01 Ratings
Traffic allocation control00 Ratings6.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Alexa Internet (discontinued)
-
Ratings
Twilio Segment
7.6
2 Ratings
12% below category average
Account Scoring00 Ratings7.01 Ratings
Customer Data Governance00 Ratings8.01 Ratings
Data Connectors00 Ratings8.52 Ratings
Data Enhancement00 Ratings7.01 Ratings
Data Ingestion00 Ratings8.52 Ratings
Data Storage00 Ratings8.01 Ratings
Data Visibility00 Ratings7.01 Ratings
Event Data00 Ratings7.01 Ratings
Identity Resolution00 Ratings7.01 Ratings
Best Alternatives
Alexa Internet (discontinued)Twilio Segment
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Klaviyo
Klaviyo
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Treasure Data
Treasure Data
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Alexa Internet (discontinued)Twilio Segment
Likelihood to Recommend
8.0
(8 ratings)
8.5
(20 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(2 ratings)
7.7
(8 ratings)
User Testimonials
Alexa Internet (discontinued)Twilio Segment
Likelihood to Recommend
Discontinued Products
I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Discontinued Products
  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Discontinued Products
  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Support Rating
Discontinued Products
It is well structured for Internet analytics and traffic data.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Discontinued Products
If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
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Twilio
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
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Return on Investment
Discontinued Products
  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings