Annex Cloud Referral Marketing Cloud vs. Referral Factory

As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.

Incentivized

• The platform is user-friendly with various types of guidance such as chatbot, videos, and articles, to assist the users.
• Referral Factory provides diverse methods of advertising referral programs, offering templates for a wide variety of industries that users can tailor to fit their brand guidelines.
• Referral Factory provides a detailed dashboard with key performance indicators to help marketers adjust referral campaigns to maximize conversion rates.

Incentivized

• The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better.
• There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation.
• Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs.

Incentivized

Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.

Incentivized

We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign

I was using a few other places but they were very expensive so I would decide to go with Referral Factory. I do not have to play anually for this software to use, so monthly makes it more beginner friendly aswell and I could easily test it out and see if I would continue or not. I am glad that I could use and continue Referral Factory.

Incentivized

• ⦁ Time saving with AI feature that can generate a campaign easily and quickly.
• ⦁ Quick to create and run a referral program; allowing me to reach new potential customers and reward existing customers, which in turn results in increased sales momentum.

Incentivized