Apollo.io vs. Hunter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.3 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Hunter
Score 7.4 out of 10
N/A
Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.
$0
per month
Pricing
Apollo.ioHunter
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0.00
per month
Starter
$49
per month
Growth
$99
per month
Pro
$199
per month
Enterprise
$399
per month
Offerings
Pricing Offerings
Apollo.ioHunter
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Features
Apollo.ioHunter
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
11 Ratings
6% above category average
Hunter
-
Ratings
Advanced search8.211 Ratings00 Ratings
Identification of new leads7.111 Ratings00 Ratings
List quality8.011 Ratings00 Ratings
List upload/download8.810 Ratings00 Ratings
Ideal customer targeting8.111 Ratings00 Ratings
Load time/data access7.511 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.4
11 Ratings
16% below category average
Hunter
-
Ratings
Contact information6.111 Ratings00 Ratings
Company information6.211 Ratings00 Ratings
Industry information6.810 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Hunter
-
Ratings
Lead qualification process8.58 Ratings00 Ratings
Smart lists and recommendations8.69 Ratings00 Ratings
Salesforce integration9.05 Ratings00 Ratings
Company/business profiles8.410 Ratings00 Ratings
Alerts and reminders8.98 Ratings00 Ratings
Data hygiene8.910 Ratings00 Ratings
Automatic data refresh9.49 Ratings00 Ratings
Tags4.94 Ratings00 Ratings
Filters and segmentation8.910 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.6
7 Ratings
13% above category average
Hunter
-
Ratings
Sales email templates7.47 Ratings00 Ratings
Append emails to records9.96 Ratings00 Ratings
Best Alternatives
Apollo.ioHunter
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Affinity
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Conversica
Conversica
Score 9.5 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Conversica
Conversica
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioHunter
Likelihood to Recommend
8.0
(30 ratings)
9.9
(23 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioHunter
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Hunter
The scenario we most commonly use Hunter for is to quickly find and retrieve contact email information. Phone numbers are an added bonus, but they tend to only be available for contacts in the US. SDRs have the extension in order to confirm or to help them "guess" as to what a contact's email address might be. This speeds up our prospecting time considerably. Where Hunter falls short is not being flexible where companies have more than one email format.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
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Hunter
  • Hunter provides a quick and easy way to look up the email format for any company using the free Google Chrome extension.
  • Hunter allows you to upload a bulk list of emails and verify them easily.
  • Hunter shows where verified emails were found on web pages and PDF documents. This shows that the emails were published by trusted sources.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Hunter
  • Hunter is only as valuable as the information it is able to scrape from the internet. If a company has not listed any email addresses online, then Hunter is not going to be able to find it.
  • Sometimes Hunter is only able to identify non-personal-specific email addresses (ex: info @, support@, etc.). This makes it difficult to identify personnel emails
  • Sometimes companies will have different email domains that Hunter is not able to correlate. For example, when searching for an email address at Lead.com, Hunter is not able to point to ParentCompany.com email addresses that would be more useful.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Hunter
No answers on this topic
Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Hunter
We have been trying to get lead information on SalesTools and PLENTY, however, these two tools are mostly oriented to create follow-up campaigns and the setup is pretty complicated. If you are looking to create just a list of semi-qualified leads, you may try Hunter, but SalesTools has already an inner feature to build prospects in a better way.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Hunter
  • Positive to be sure. I don't always get the results I want, but I use the free version and I'm satisfied to go there first when I need an email
  • It's a fast quality product. It was better before when it resided on my LinkedIn account, but that's another matter...
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Hunter Screenshots

Screenshot of Hunter DashboardScreenshot of Domain Search toolScreenshot of Hunter CampaignsScreenshot of Hunter Bulk TasksScreenshot of Hunter Google Sheets Add-On