Appier CrossX vs. Google Marketing Platform
Appier CrossX vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Appier CrossX | N/A | Appier CrossX is a prediction-driven advertising platform. It is presented as a user acquisition and re-engagement platform that predicts the highest lifetime value users by leveraging deep learning technology. Instead of costly and time-consuming manual A/B testing, it uses AI to acquire valuable users with a predictable ROI. | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
Appier CrossX | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Appier CrossX | Google Marketing Platform | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Appier CrossX | Google Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.9 out of 10 | The Trade Desk Score 6.9 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Appier CrossX | Google Marketing Platform | |
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Likelihood to Recommend | - (0 ratings) | 8.9 (45 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
Appier CrossX | Google Marketing Platform | |
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Likelihood to Recommend | Appier No answers on this topic | Google |
Pros | Appier No answers on this topic | Google |
Cons | Appier No answers on this topic | Google |
Likelihood to Renew | Appier No answers on this topic | Google |
Usability | Appier No answers on this topic | Google |
Support Rating | Appier No answers on this topic | Google |
Implementation Rating | Appier No answers on this topic | Google |
Alternatives Considered | Appier No answers on this topic | Google |
Return on Investment | Appier No answers on this topic | Google |
ScreenShots |