AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
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The Trade Desk
Score 6.9 out of 10
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The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
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Pricing
AppNexus
The Trade Desk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AppNexus
The Trade Desk
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
AppNexus
The Trade Desk
Considered Both Products
AppNexus
Verified User
Manager
Chose AppNexus
AppNexus has more advanced targeting options as well as better publishers than The Trade Desk. Even if the system is harder to use and less intuitive they have a lot of CTV inventory and are at the forefront of the industry. They should expand on other markets to improve their …
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within …
We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform …
The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. …
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that …