AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
$0.06
per conversion
Kochava
Score 9.6 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.
We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava …
Kochava was bad. A lot of bugs at that time, and it charges for every event triggered. We used Kochava for only around 6 months and we moved to AppsFlyer.
Branch is good but they have limited attribution and integrations with publishers. Also, the dashboard is not as comprehensive and requires a lot of manual work to do analysis. Kochava is much more expensive for the same type of services, hence we prefer AppsFlyer which is the …
Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature.
AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically …
It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie …
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen.
Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Honestly, Kochava is at the bottom of the haystack as an MMP, and we often only use it when it is suggested by our clients. However, if we start to see improvements we will consider using them more often. As of now, it is not competitive with the aforementioned platforms.