Aurea List Manager vs. Vbout

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Vbout
Score 9.6 out of 10
N/A
Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
Pricing
Aurea List ManagerVbout
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea LMVbout
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea List ManagerVbout
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
9% below category average
Vbout
9.9
4 Ratings
24% above category average
WYSIWYG email editor7.02 Ratings10.04 Ratings
Dynamic content6.22 Ratings10.04 Ratings
Ability to test dynamic content6.22 Ratings10.04 Ratings
Landing pages7.92 Ratings10.04 Ratings
A/B testing10.01 Ratings10.04 Ratings
Email deliverability reporting6.22 Ratings9.54 Ratings
List management8.12 Ratings10.04 Ratings
Triggered drip sequences8.01 Ratings10.04 Ratings
Mobile optimization00 Ratings10.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
8% below category average
Vbout
9.8
4 Ratings
27% above category average
Dashboards7.12 Ratings10.04 Ratings
Standard reports7.12 Ratings9.54 Ratings
Custom reports7.12 Ratings10.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.7
4 Ratings
23% above category average
Lead nurturing automation00 Ratings10.04 Ratings
Lead scoring and grading00 Ratings10.04 Ratings
Data quality management00 Ratings9.53 Ratings
Automated sales alerts and tasks00 Ratings9.03 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.7
4 Ratings
24% above category average
Calendaring00 Ratings10.04 Ratings
Event/webinar marketing00 Ratings9.52 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.0
4 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.04 Ratings
Social profile integration00 Ratings9.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea List Manager
-
Ratings
Vbout
9.6
4 Ratings
24% above category average
API00 Ratings9.54 Ratings
Role-based workflow & approvals00 Ratings9.52 Ratings
Customizability00 Ratings9.53 Ratings
Integration with Salesforce.com00 Ratings10.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.52 Ratings
Integration with SugarCRM00 Ratings9.52 Ratings
Third-party software integrations00 Ratings10.02 Ratings
Best Alternatives
Aurea List ManagerVbout
Small Businesses
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Score 8.8 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Aurea List ManagerVbout
Likelihood to Recommend
6.0
(4 ratings)
10.0
(4 ratings)
Likelihood to Renew
2.0
(1 ratings)
10.0
(1 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea List ManagerVbout
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
Vbout.com
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
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Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review
Vbout.com
  • I. Chatbots Cross-Platform (all Socials and Messaging platforms)
  • Automation of Lead Flow (identifying site visitors, funneling+scoring them)
  • Email automation and integration with Twilio + Push
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Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review
Vbout.com
  • CRM could be more comprehensive
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Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
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Vbout.com
The better relation quality / features / pricing in the market
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Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
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Vbout.com
No answers on this topic
Implementation Rating
Aurea
I was not part of the implementation process.
Read full review
Vbout.com
No answers on this topic
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
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Vbout.com
It's VERY easy to use - drag & drop interface, not bulky. Excellent live chat & a phone customer support! Much cheaper than its competitors. Multifunctional (and has more functions and applications within than Marketo) Lots of templates ready to use. Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier. Social media bulk upload (very useful!)
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Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
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Vbout.com
  • Amazing ROI, my income 10x'd after launching my new firm.
  • This tool is amazingly well suited to all-in-one Marketing Needs
Read full review
ScreenShots