Likelihood to Recommend For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices. Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
Read full review Pros 2,000 contact list space available with no time limit to those who can't upgrade. The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve. There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome. Read full review I. Chatbots Cross-Platform (all Socials and Messaging platforms) Automation of Lead Flow (identifying site visitors, funneling+scoring them) Email automation and integration with Twilio + Push Read full review Cons List maintenance -- navigating multiple lists is a cumbersome activity. Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics. Customer support is kind of slow to get back to us. Read full review CRM could be more comprehensive Read full review Likelihood to Renew The better relation quality / features / pricing in the market
Read full review Alternatives Considered I stated this plenty of times in my previous responses but we moved to Benchmark from
Mad Mimi .
Mad Mimi 's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review It's VERY easy to use - drag & drop interface, not bulky. Excellent live chat & a phone customer support! Much cheaper than its competitors. Multifunctional (and has more functions and applications within than
Marketo ) Lots of templates ready to use. Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier. Social media bulk upload (very useful!)
Read full review Return on Investment If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow. Read full review Amazing ROI, my income 10x'd after launching my new firm. This tool is amazingly well suited to all-in-one Marketing Needs Read full review ScreenShots Benchmark Email Screenshots