Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
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Glassbox
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.
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Pricing
Branch
Glassbox
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Branch
Glassbox
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Glassbox is a customer experience management platform that provides various tools, including Interaction Maps, to help organizations understand and improve the customer journey. Some specific scenarios where Glassbox is well suited include: Identifying pain points in the customer journey: The Interaction Maps feature provides a visual representation of customer interactions, allowing organizations to easily identify where customers may be struggling and take action to resolve the issue. Proactively addressing issues: With the Interaction Maps feature, organizations can proactively address issues as they arise, rather than relying on customer feedback to identify problems. Improving customer service: By understanding the customer journey, organizations can improve the overall customer experience and provide top-notch customer service. On the other hand, there may be some scenarios where Glassbox is less appropriate, such as: Organizations with a limited budget: Glassbox is a subscription-based service, so it may not be suitable for organizations with a limited budget or those who are not willing to make the investment in customer experience management tools. Organizations with minimal online presence: Glassbox is primarily focused on improving the online customer journey, so it may be less appropriate for organizations with a minimal online presence.
Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Glassbox has made it a mission to make the experience for the client as easy as possible. The entire system is intuitive and every report, screen and widget can be customized in just a few clicks, making both the onboarding and ongoing use a lot easier and enjoyable and helping us focus only on the business use
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can improve the customer experience.
Easy identification and resolution of issues: Glassbox's detailed analysis of customer interactions makes it easy to identify and understand issues, such as errors, broken links, and usability problems. This allows businesses to take action and resolve these issues quickly, which can improve the overall customer experience and reduce customer churn.
Additionally, Glassbox also provides a way to analyze the customer journey and understand the pain points and drop off points, this enables businesses to optimize their website and improve the overall customer experience, and identify potential revenue opportunities.
