Brand24 vs. SoDash (discontinued)

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

SoDash is excellent for businesses that get a high volume of customer service inquiries via social media, whether it be from one platform or many. It takes in data from Twitter, Facebook, LinkedIn, Instagram, Google, Pinterest, Flickr, blogs around the web, and lots of others. It is equally suited for a startup with a small customer service department, or an older company with a large customer service department. The software allows customer service agents to attach comments/notes to each customer that other agents can see.

Incentivized

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

Incentivized

• SoDash covers more social media sources than any other tool on the market.
• SoDash's AI can interpret incoming messages and select and deliver the appropriate pre-written responses, allowing us to engage with large amounts of social traffic easily.
• SoDash rates Twitter influence, allowing you to see who the most influential people to your brand are.
• SoDash allows you to set-up email alerts for messages with particular keywords, high/low levels of activity, and even audio alerts should you want to run SoDash in the background.

Incentivized

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Incentivized

• The 14 day free trial was not fully functional, so I was not able to demo all its features.

Incentivized

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

We selected SoDash for two main reasons: 1) It takes in data from more social media sources than any other software, and 2) Its price point made it a good value. Those things are what differentiate it from its competition.

Incentivized

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• It allows one customer service agent to do the work of two.

Incentivized