Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Quid
Score 9.6 out of 10
Enterprise companies (1,001+ employees)
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of…
A real edge for Brandwatch is how easy and flexible you can play around with data. It becomes more of a real analysis platform that serves different business objectives rather than visualization and informative output.
When the team evaluated other tools, Brandwatch had the most robust measurement piece and was the only tool that was able to breakdown engagement on a post-level basis, including follower counts by platform. The other tools were not able to provide various post-level …
As an analyst, the biggest pro for Brandwatch Analytics is the HUGE set of variables that are available when downloading the data. The biggest advantage that competitors (like NetBase) have is more advanced Natural Language Processing which makes capabilities like sentiment …
Brandwatch is one of the best social media monitoring platforms out there. It has managed to maintain its identity and focus in an ever changing landscape. It competes head to head with tools like Radian6, Netbase, Sysomos and Synthesio. Lately each one has been defining more …
Quid
Verified User
Director
Chose Quid
At the time, it proved to be the best choice across all other competitors based on our needs.
The customer service is AMAZING compared to other providers! It also offers unlimited topics and mentions, which was not offered by some other providers. Overall, I think NetBase is by far one of the most intuitive and exemplary solutions for social media listening.
Netbase is our chosen tool for a number of reasons including NLP capabilities, functionality, depth of data available, constantly evolving features and easy to use interface. We also found our reps to be extremely helpful, knowledgeable and have our best interests at heart.
NetBase provides a higher degree of accuracy and more flexibility to control the analysis (filtering, etc) in the platform. The platform is also very user-friendly and doesn't have a steep learning curve. The NLP is powerful and provides deeper insights into sentiment, …
I have used Brandwatch and Visible Intelligence (now Cision). NetBase is far superior to Brandwatch due to processing speed, UI, and sentiment analysis. I liked Visible Intelligence's flexibility with respect to Boolean queries better, however NetBase is a stronger all around …