BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Moz Pro
Score 8.2 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Pricing
BrightEdge
Moz Pro
Editions & Modules
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Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
BrightEdge
Moz Pro
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BrightEdge
Moz Pro
Considered Both Products
BrightEdge
Verified User
Employee
Chose BrightEdge
BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
Verified User
Manager
Chose BrightEdge
While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes …
Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and …
BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the …
I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much.
Both are good tools. The biggest difference comes in your needs. Like I said earlier, BrightEdge is an enterprise tools and has the features set to support that. Moz is a consumer product and it a great place to start, but the analytics integration, tracking, reporting …
I've also evaluated Moz Analytics, which is an outstanding lower cost tool which would be useful for businesses with limited budgets in SEO. BrightEdge offers many features that stay relevant in a secure search environment.
Verified User
Account Manager
Chose BrightEdge
BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations …
Verified User
Consultant
Chose BrightEdge
I am a legacy Hubspot user and I regularly evaluate and test new and popular SEO tools, such as Moz, seoClarity, GinzaMetrics, etc. ( a wide range of tools of different complexity and price range). Even though no software is perfect (including BrightEdge), I can confidently say …
Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more …
In the last 3 months SEOMoz (Moz) has adapted their interface with the aspects that BrightEdge established in my opinion. BrightEdge is obviously better however, Moz pricing is much lower.
Moz (formerly SEOmoz), Conductor Searchlight, and BrightEdge are all great SEO platforms that are similar in some aspects but are not tailored for every organization. BrightEdge and Conductor can and should be evaluated for similar organizations because both of the platforms …
BrightEdge works well in tandem with Google Analytics, but one should not rely on one over the other with regard to those 2 tools.
I feel BrightEdge is the preferred vendor over SEOmoz for enterprise-level businesses and clients because of the in-depth analysis as well as the …
Verified User
Engineer
Chose BrightEdge
Much better reporting and competitive analysis set this apart from the much less expensive option of seomoz
Moz Pro
Verified User
Strategist
Chose Moz Pro
Moz is the better choice for small business website insight. BrightEdge is the better choice for enterprise-level websites.
Verified User
Analyst
Chose Moz Pro
We actually use both Moz and BrightEdge. Always good to have multiple sources of recommendations for your SEO strategy so that you can compare them, and make the best decision for your company.
We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice.
Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a …
Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to …
I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable.
We have used BrightEdge SEO software and found it useful to a point. All these kinds of tools have limitations, and Moz is a great resource to use as one data point in an argument to optimize a site.
Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink …
We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has …
Brightedge is nice, but a little too robust for our purposes. SEOmoz beats out Alexa with more actionable reporting and crawl information. We selected SEOmoz because of their industry thought leadership, ease of use and ability to have multiple campaigns.