CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Muck Rack
Score 6.8 out of 10
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Muck Rack is a public relations offering from Sawhorse Media.
I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't …
Muck Rack has a better database of contacts and the media profiles seem to be more comprehensive and detailed than Cision's. However, distribution and building lists are more time-consuming on Muck Rack over Cision and the platform takes a longer time to learn than Cision does.
Our team has recently started a Muck Rack trial. While there are a few things they can offer that Cision can't, Cision still proves to be the most robust platform currently available. Cision allows for detailed searches that you simply can't get with other platforms, or are …
Purely from a media research (media list) database perspective, Cision provides the best, most robust results in the industry. Most important, however, is that the database is kept current. This is a big deal as reporters and producers tend to move around quite a bit. In …
We liked the cost of Cision Communications Cloud (TrendKite)* against its competitors. We also felt the platform was more advanced and intuitive. It was easier to use and included more features. They're always adding something new - even the little things make a difference. I …
While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via …
We've used Gorkana in the past, however, it was acquired by Cision. We've also used Meltwater which has a lot of Cision's core capabilities but at a lower price point.
Cision Communications Cloud combines all three of these but it is hard to just search broadcast or just search online, or just print. I always receive errors and it just constantly tries to refresh itself. Think the platform has a lot of data and a lot going on but it should be …
Cision is the gold standard of PR software. It's the original and it's usually the best. However, as they've gotten bigger and acquired more tools, it can be difficult to use. MuckRack usually has more up to date information about reporters' actual beats, and their contact info …
Cision has more descriptive information and more capabilities for building media lists through the platform, but Muckrack and Gorkana are easier to use and also usually include people that Cision does not have in its database.
PR Specialist: Media & Blogger Relations, Influencer Marketing & Social Media
Chose Cision Communications Cloud
Cision is an incredibly strong competitor because it allows the user to customize their reporting in a way that works for them. They also understand the need of PR professionals today, and don't rely on a small number of updates that don't make sense in the outdated context of …
Muck Rack has the most up-to-date contact database and the most common-sense functionality. It works like google to easily find, source, and sort contacts. It is much more user-friendly, whereas Meltwater and Cision don't perform regular updates and still have contacts that …
Although it is sold as an all-in-one solution, my experience is that Muck Rack does not come close to comparing to the quality of a combination of Cision and Critical Mention. Comparing costs, Muck Rack's price tag is about the same as what we paid for both of the others, so …
Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much …
Verified User
Executive
Chose Muck Rack
Muck Rack is very specific to social media and was first to market with their service. The other platforms offer more capabilities and "products" but Muck Rack stays true to monitoring social contacts and conversations.
Muck Rack is the most modern tool available for PR professionals. It is both user friendly and extremely intuitive for anyone to navigate. The platform is collaborative and allows multiple members of an in-house team or agency to work together on a media list and track updates …
Muck Rack tends to have contact information for a wider range of individuals, and the search feature in the Muck Rack interface is very easy to use. It has a lot of different filters that enable specific and effective searches. I do wish though that I could save location based …