ClickFunnels vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.4 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
WordPress
Score 8.5 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.N/A
Pricing
ClickFunnelsWordPress
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
No answers on this topic
Offerings
Pricing Offerings
ClickFunnelsWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClickFunnelsWordPress
Considered Both Products
ClickFunnels
Chose ClickFunnels
Although I believe they serve different purposes since HubSpot has a website builder, I can easily say that ClickFunnels can build pages much better than HubSpot. HubSpot's magic is in their CRM, which is connected to their automated intelligence that reports metrics in an easy …
Chose ClickFunnels
ClickFunnels has everything that all three of those competitors offer (WordPress, Leadpages, and Kajabi). They have a good landing page editor with many templates, you can use custom code/HTML if necessary to go beyond the WYSIWYG page editor, you can create a full-function …
Chose ClickFunnels
Clickfunnels makes it easier to create to multi-step funnels, when compared to creating single pages and linking via manual URLs and redirects etc with WordPress
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
  • Ontraport is too hard and far more complicated than ClickFunnels.
  • Samcart - took a test drive but no training, bad funnel support, and there wasn't email automation.
  • Unbounce - less expensive, but you give up flexibility, features, and a terrible payment gateway option, no email …
Chose ClickFunnels
I left ONTRAPORT before the end of my free trial because it wasn't intuitive or flexible in creating landing pages. That was an immediate deal breaker for me.
WordPress
Chose WordPress
I believe WordPress is light years more robust than drag and drop templates websites. I do use it in conjunction with ClickFunnels because of the ease of use of that platform with CRM, email marketing and ecommerce built in. The plugin makes it easy for me to utilize both with …
Chose WordPress
I prefer Wordpress because it is open source and has a huge community of users and developers. So it is incredibly flexible already because of the plugins available, and it can be further customized to any extent by readily available developer talent.
Top Pros
Top Cons
Features
ClickFunnelsWordPress
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
3.6
12 Ratings
53% below category average
WordPress
-
Ratings
Landing page A/B testing:4.211 Ratings00 Ratings
Dynamic page text replacement3.47 Ratings00 Ratings
Real-time analytics dashboard4.012 Ratings00 Ratings
SEO tools3.410 Ratings00 Ratings
Optimization recommendations3.38 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
ClickFunnels
-
Ratings
WordPress
8.2
127 Ratings
2% above category average
Role-based user permissions00 Ratings8.2127 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickFunnels
-
Ratings
WordPress
6.4
104 Ratings
18% below category average
API00 Ratings6.394 Ratings
Internationalization / multi-language00 Ratings6.579 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
ClickFunnels
-
Ratings
WordPress
8.0
133 Ratings
5% above category average
WYSIWYG editor00 Ratings8.2120 Ratings
Code quality / cleanliness00 Ratings7.3121 Ratings
Admin section00 Ratings8.6131 Ratings
Page templates00 Ratings8.2128 Ratings
Library of website themes00 Ratings8.4130 Ratings
Mobile optimization / responsive design00 Ratings8.5129 Ratings
Publishing workflow00 Ratings8.5125 Ratings
Form generator00 Ratings6.3104 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
ClickFunnels
-
Ratings
WordPress
7.9
131 Ratings
7% above category average
Content taxonomy00 Ratings6.8113 Ratings
SEO support00 Ratings8.2118 Ratings
Bulk management00 Ratings7.5100 Ratings
Availability / breadth of extensions00 Ratings8.5121 Ratings
Community / comment management00 Ratings8.6120 Ratings
Best Alternatives
ClickFunnelsWordPress
Small Businesses
Leadpages
Leadpages
Score 6.3 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsWordPress
Likelihood to Recommend
4.7
(33 ratings)
8.9
(169 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.4
(36 ratings)
Usability
10.0
(2 ratings)
9.6
(16 ratings)
Availability
-
(0 ratings)
9.5
(3 ratings)
Performance
-
(0 ratings)
8.6
(2 ratings)
Support Rating
10.0
(12 ratings)
10.0
(10 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
9.0
(1 ratings)
9.0
(9 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ClickFunnelsWordPress
Likelihood to Recommend
ClickFunnels
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
Read full review
Automattic
If your business relies heavily on content creation, and particularly on blog posts, then WordPress is really the best option you have. But if you don't have a blog, you only need static pages, or you want to build an eCommerce site, then you might want to explore other alternatives.
Read full review
Pros
ClickFunnels
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
Read full review
Automattic
  • WordPress is incredibly easy to set up and get running with little to no technical knowledge. Most web hosts will do it for you, since it's so easy.
  • With thousands of themes available for free and for low cost, WordPress can accommodate any design you can imagine.
  • The community behind WordPress is generous, and there are loads of educational opportunities both online and in person to learn and connect with other users.
Read full review
Cons
ClickFunnels
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
ClickFunnels
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Read full review
Automattic
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Read full review
Usability
ClickFunnels
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
Read full review
Automattic
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Read full review
Reliability and Availability
ClickFunnels
No answers on this topic
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
ClickFunnels
No answers on this topic
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Read full review
Support Rating
ClickFunnels
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Read full review
Automattic
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
Read full review
In-Person Training
ClickFunnels
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
Read full review
Online Training
ClickFunnels
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
ClickFunnels
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Read full review
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Read full review
Automattic
We have considered and operated within Shopify and Squarespace. Both serve their purpose for niche clients, but we do recommend WordPress as being the superior option. We find that WordPress is easier to use and offers maximum scalability while the others are more challenging to design, code, configure and launch.
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Scalability
ClickFunnels
No answers on this topic
Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
ClickFunnels
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
Read full review
Automattic
  • WordPress helps us reduce website management costs because we can oversee updates in-house.
  • WordPress is easy to use, reducing the amount of time we spend on website management.
  • The ease of use enables us to offer website management for clients, helping us grow our capabilities/business.
Read full review
ScreenShots