Digilant vs. Piano DMP

It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising

Incentivized

Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.

Incentivized

• You can take advantage of the algorithms of the platforms
• allows simultaneous access to global inventories with thousands and thousands of advertising options

Incentivized

• Provides a better understanding of customers
• It is based on highly impressions data from online advertising channels

Incentivized

• If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
• It can make the price disadvantageous for the advertiser.

Incentivized

• Data may be collected incorrectly.
• Some of the derivations of user behavior may not be exact.

It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision

Incentivized

It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data

Incentivized

• Helps prevent the user from encountering ads that are not relevant
• dig into the data to enrich the segmentations of your campaigns

Incentivized

• With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
• The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
• In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.

Incentivized