Echobox Social vs. TweetDeck

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Echobox Social
Score 9.2 out of 10
N/A
Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…N/A
TweetDeck
Score 6.8 out of 10
N/A
TweetDeck is a social media dashboard application for management of Twitter accounts. It is now owned by Twitter.N/A
Pricing
Echobox SocialTweetDeck
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Echobox SocialTweetDeck
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Echobox SocialTweetDeck
Considered Both Products
Echobox Social
Chose Echobox Social
We still use TweetDeck because it is free and it allows us to view and control more than one profile (e.g. personal and Church Times). We can use it to create groups of Tweeters (like bishops) so that their Tweets are all in one separate feed for reference. We can see, respond …
Chose Echobox Social
Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more …
Chose Echobox Social
There are very few platforms that use Artificial Intelligence to optimize the social media strategy of a news or enterprise site. Other platforms do it for a specific social media but Echobox unites the main ones altogether.
Chose Echobox Social
Echobox's AI provides a more well-rounded ability to share across multiple accounts, with more features like AB headline testing and optimal sharing times, while simultaneously allowing journalists to take advantage of automatic posting. We have also previously used a similar …
TweetDeck

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Echobox SocialTweetDeck
Small Businesses
Publer
Publer
Score 9.7 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Echobox Social
Echobox Social
Score 9.2 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Echobox SocialTweetDeck
Likelihood to Recommend
9.5
(70 ratings)
8.0
(32 ratings)
Likelihood to Renew
9.4
(4 ratings)
7.1
(16 ratings)
Usability
9.0
(8 ratings)
8.0
(3 ratings)
Availability
-
(0 ratings)
8.4
(2 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
9.7
(20 ratings)
8.0
(6 ratings)
Implementation Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Echobox SocialTweetDeck
Likelihood to Recommend
Echobox
Echobox has proven to be a valuable investment for our media company. It has helped us achieve our traffic goals and made our social media editors’ lives much easier. The platform’s user-friendly design and innovative features have made a significant impact on our social media strategy, and we look forward to continuing to use it for continued success.
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Twitter
TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
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Pros
Echobox
  • Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
  • I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
  • Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
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Twitter
  • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
  • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
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Cons
Echobox
  • Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
  • Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
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Twitter
  • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
  • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
  • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
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Likelihood to Renew
Echobox
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
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Twitter
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
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Usability
Echobox
Echobox is simple, efficient, easy-to-use, and easy to understand. It is one of the simplest tools to help community managers or journalists (in my case) to publish on a corporate page with no hassle and in a quick manner. Such a tool is such a gift and time-saver when every little action counts in a day!
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Twitter
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
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Reliability and Availability
Echobox
No answers on this topic
Twitter
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Performance
Echobox
No answers on this topic
Twitter
Besides posting multiple times when stuck in a loop not other real issues.
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Support Rating
Echobox
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
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Twitter
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
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Implementation Rating
Echobox
You just have to keep in mind that it can take a day or two to have the set up of an account all done.
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Twitter
Easy download and launch of application.
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Alternatives Considered
Echobox
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
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Twitter
Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
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Return on Investment
Echobox
  • Higher click-through rates on articles shared to social.
  • An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
  • Automation has led to more time for other tasks.
  • Digital subscriptions have increased steadily since implementing Echobox.
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Twitter
  • Positive: User-friendly and therefore easy to teach new members.
  • Positive: Easy team management (when there are multiple users/managers for one channel).
  • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
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ScreenShots