Ecwid by Lightspeed vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$0
Wix
Score 8.2 out of 10
N/A
Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.
$14
per month
Pricing
Ecwid by LightspeedWix
Editions & Modules
Free
$0
Venture
$15
Business
$35
Unlimited
$99
Website Plan - Combo
$14
per month
Website Plan - Unlimited
$18
per month
Website Plan - Pro
$23
per month
Business & e Commerce Plans - Business Basic
$23
per month
Business & e Commerce Plans - Business Unlimited
$27
per month
Website Plan - VIP
$39
per month
Business & e Commerce Plans - Business VIP
$49
per month
Enterprise
$500
per month
Offerings
Pricing Offerings
Ecwid by LightspeedWix
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Ecwid by LightspeedWix
Top Pros
Top Cons
Features
Ecwid by LightspeedWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
12 Ratings
13% above category average
Wix
-
Ratings
Product catalog & listings9.712 Ratings00 Ratings
Product management8.712 Ratings00 Ratings
Bulk product upload7.55 Ratings00 Ratings
Branding8.010 Ratings00 Ratings
Mobile storefront9.410 Ratings00 Ratings
Product variations9.112 Ratings00 Ratings
Website integration9.411 Ratings00 Ratings
Visual customization8.112 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
11 Ratings
14% above category average
Wix
-
Ratings
Abandoned cart recovery8.110 Ratings00 Ratings
Checkout user experience9.310 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
11 Ratings
12% above category average
Wix
-
Ratings
eCommerce security9.411 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
10 Ratings
14% above category average
Wix
-
Ratings
Promotions & discounts9.110 Ratings00 Ratings
Personalized recommendations8.06 Ratings00 Ratings
SEO8.68 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
12 Ratings
5% above category average
Wix
-
Ratings
Order processing8.912 Ratings00 Ratings
Inventory management8.110 Ratings00 Ratings
Shipping8.211 Ratings00 Ratings
Custom functionality7.612 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Wix
6.7
61 Ratings
18% below category average
Role-based user permissions00 Ratings6.761 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Wix
6.9
48 Ratings
11% below category average
API00 Ratings7.044 Ratings
Internationalization / multi-language00 Ratings6.833 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Wix
7.7
93 Ratings
1% above category average
WYSIWYG editor00 Ratings6.282 Ratings
Code quality / cleanliness00 Ratings8.866 Ratings
Admin section00 Ratings8.284 Ratings
Page templates00 Ratings7.793 Ratings
Library of website themes00 Ratings8.490 Ratings
Mobile optimization / responsive design00 Ratings8.193 Ratings
Publishing workflow00 Ratings8.379 Ratings
Form generator00 Ratings6.176 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Wix
6.6
85 Ratings
11% below category average
Content taxonomy00 Ratings6.866 Ratings
SEO support00 Ratings8.374 Ratings
Bulk management00 Ratings6.548 Ratings
Availability / breadth of extensions00 Ratings5.668 Ratings
Community / comment management00 Ratings5.753 Ratings
Best Alternatives
Ecwid by LightspeedWix
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Divi
Divi
Score 9.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWix
Likelihood to Recommend
9.0
(12 ratings)
7.6
(93 ratings)
Likelihood to Renew
9.6
(2 ratings)
7.0
(4 ratings)
Usability
8.8
(7 ratings)
8.0
(7 ratings)
Availability
9.1
(1 ratings)
10.0
(2 ratings)
Performance
8.2
(1 ratings)
10.0
(2 ratings)
Support Rating
8.6
(7 ratings)
6.0
(1 ratings)
Implementation Rating
8.2
(1 ratings)
8.0
(1 ratings)
Configurability
8.2
(1 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
8.2
(1 ratings)
8.0
(2 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
10.0
(1 ratings)
User Testimonials
Ecwid by LightspeedWix
Likelihood to Recommend
Ecwid
Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
Read full review
Wix
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
Ecwid
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
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Cons
Ecwid
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
Read full review
Wix
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
Ecwid
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
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Usability
Ecwid
I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
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Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
Ecwid
Always available. Very reliable
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Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
Ecwid
Good overall performance both in desktop and mobile
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Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Ecwid
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
Ecwid
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Ecwid
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
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Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
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Scalability
Ecwid
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
Ecwid
  • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
  • It can be implemented quickly for basic online stores.
  • Once the system is configured, ROI will dramatically go up.
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Wix
  • The data-driven, dynamic pages will eliminate an entire part of our event launch process. Multiplied across 60 events, over several years, that will save us a ton of time but also vastly increase the quality of our presentation.
  • The data-driven pages will also give us the ability to archive past events and radio shows in an easily searchable manner. This will be helpful for us when it comes to booking new events as well. (It has been no small feat for me to figure out the code to get this all working, though!)
  • This new site will reflect our brand and organization vastly better than our old site. It will make our organization appear much more professional and legitimate.
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ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.