Likelihood to Recommend For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Read full review NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Read full review Pros Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Read full review There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it. I really enjoy the "stream" feature and love the reports that NUVI creates. The dashboards for each monitor is also very easy and friendly to use. Read full review Cons We would like to add more public profiles at no cost In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher. When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date. Read full review There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging. It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did. Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck. Read full review Likelihood to Renew the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
Read full review Usability In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
Read full review See my previous comments
Read full review Support Rating We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Read full review Online Training The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review Implementation Rating The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review Alternatives Considered Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
Read full review NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
Read full review Return on Investment We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients. We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well. Read full review Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks. ROI - NUVI is generally cheaper than most competitors. It's increased my margins. Happier clients - With greater efficiency comes faster turn around times and happier clients. Read full review ScreenShots Emplifi Social Marketing Cloud Screenshots