Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
We were asked to evaluate Ensighten against GTM and have determined that GTM does not provide the required features that we currently use with Ensighten. Specifically things like vanity URL redirects, tag sequencing, helper frameworks. GTM also does not provide as extensive …
Ensighten Manage has more tagging functionality, facilitating multiple tagging technologies, while Google Tag Manager (GTM) supports only Google Analytics. It has better security configuration, with custom role definitions that can define more detailed access characteristics. …
We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in …
We did not compare to any other companies, Ensighten was bought without any due diligence being completed, which I raised as an issue when we first got Ensighten but it was too late at this point.
Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture.
We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that …
Ensighten Manage has better enterprise level management, where you can manage deployments across multiple sites with ease. Ensighten Manage also has better customer service than TagMan had, and is less complex to implement than Tealium.
We also evaluated Tealium. We decided to use Ensighten because of the higher level of code compatibility with Adobe and their consultants are very familiar with Adobe deployment.
I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.