Followerwonk vs. Tracx

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.

Incentivized

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited

Incentivized

• Allows you to search for Twitter users based on a keyword or trait
• Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
• Track Twitter followers over time
• Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.

• Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
• There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

Incentivized

• I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.

• Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
• Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.

Incentivized

We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Incentivized

I've never used their support. I've never needed to.

Incentivized

I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.

Incentivized

I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.

Incentivized

• One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
• When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
• Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.

Incentivized

• We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

Incentivized