Google Analytics vs. Similarweb
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Analytics | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month | |
Similarweb | N/A | Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb. | $0 per month |
Google Analytics | Similarweb | |||||||||||||||
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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More Pricing Information |
Google Analytics | Similarweb | |
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Considered Both Products | ![]() Google Analytics No answer on this topic | ![]() Similarweb |
Top Pros |
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Top Cons |
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Google Analytics | Similarweb | |
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Highlights |
Research Team Insight Published Users of both Google Analytics and Similarweb find that these platforms provide useful and detailed insights into website traffic. Reviewers of Google Analytics have expressed appreciation for its ability to track visitor activity, allowing them to assess what aspects of their site are performing well, and what needs improvement. Likewise, users of Similarweb highlight reasons why they value the product, with emphasis on the provision of comprehensive traffic and engagement metrics. They like how it gives them the ability to analyze competitor behavior, providing a broader industry perspective. However, there are differences as well in the applications of the two products. Google Analytics customers mention using the tool for in-depth data analysis, appreciating its ability to provide real-time statistical data, tracking every aspect of a user’s visit to a particular site. The Similarweb user reviews indicated a difference with respect to competitor analysis; users appreciate that they can use Similarweb to gain insights into the strategies and performance metrics of their competition, which is not prominently featured in Google Analytics. Finally, the third-party integrations of the two products also differ according to reviewers. Google Analytics reviewers value the product’s seamless integration with other Google products, like Adwords and Search Console, providing a consolidated workspace for their digital marketing needs. In contrast, Similarweb users have praised its API, which enables efficient integration with other software, allowing users to customize their data analysis capabilities to a greater extent. |
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Sales Intelligence Data Standards |
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Market Research |
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Google Analytics | Similarweb | |
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Small Businesses | ![]() StatCounter Score 9.0 out of 10 | Lead411 Score 9.1 out of 10 |
Medium-sized Companies | Siteimprove Score 8.8 out of 10 | Lead411 Score 9.1 out of 10 |
Enterprises | Contentsquare Score 8.7 out of 10 | D&B Hoovers Score 8.8 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Analytics | Similarweb | |
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Likelihood to Recommend | 9.0 (183 ratings) | 8.2 (116 ratings) |
Likelihood to Renew | 9.0 (51 ratings) | 9.1 (1 ratings) |
Usability | 9.9 (8 ratings) | 7.3 (2 ratings) |
Availability | 10.0 (4 ratings) | - (0 ratings) |
Performance | 10.0 (2 ratings) | - (0 ratings) |
Support Rating | 7.0 (42 ratings) | 6.8 (4 ratings) |
Online Training | 10.0 (2 ratings) | - (0 ratings) |
Implementation Rating | 9.0 (7 ratings) | 8.2 (1 ratings) |
Configurability | 6.0 (2 ratings) | - (0 ratings) |
Ease of integration | 10.0 (1 ratings) | - (0 ratings) |
Product Scalability | 10.0 (2 ratings) | - (0 ratings) |
Vendor post-sale | 10.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 9.0 (1 ratings) | - (0 ratings) |
Google Analytics | Similarweb | |
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Likelihood to Recommend | ![]() Google
| ![]() Similarweb LTD
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Pros | ![]() Google
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Cons | ![]() Google
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Likelihood to Renew | ![]() Google
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Usability | ![]() Google
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Reliability and Availability | ![]() Google
| ![]() Similarweb LTD No answers on this topic |
Performance | ![]() Google
| ![]() Similarweb LTD No answers on this topic |
Support Rating | ![]() Google
| ![]() Similarweb LTD
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Online Training | ![]() Google
| ![]() Similarweb LTD No answers on this topic |
Implementation Rating | ![]() Google
| ![]() Similarweb LTD
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Alternatives Considered | ![]() Google
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Scalability | ![]() Google
| ![]() Similarweb LTD No answers on this topic |
Return on Investment | ![]() Google
| ![]() Similarweb LTD
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ScreenShots |