Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Smartlook
Score 8.3 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Google Analytics
Smartlook
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Google Analytics
Smartlook
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
All Smartlook packages support both web and mobile app platforms.
Smartlook is a complement of these tools. Google Analytics and Facebook are recording only numbers. Smartlook is recording the screen. Google Analytics tells you, how many people end up on that page. Smartlook tells you, where are people looking, what they write on that page …
We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is …