Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Tealium Customer Data Hub
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, …
Google Analytics can potentially replace Tealium, especially on the event stream side. Audience stream Tealium is pretty good; not much good competition.
There are many ways to move to a 1st party data model, and it might not seem like Tealium Customer Data Hub is even necessary if you're doing your own data warehousing and have BI tools. What Tealium does is allows you to make sense of customer data and easily do something …
In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the …
Tealium Customer Data Hub has architected an end-to-end solution where some other solution providers have attempted to integrate various acquired technologies, and in many case not so well. In comparison with Google Tag Manager, being able to utilize support and professional …
Tealium Customer Data Hub is the most effective solution I've used so far in terms of collecting and managing data. We chose this tool because it has a reputation of being the best in the industry. We had also heard that Tealium has a support team second to none - which is …
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Chose Tealium Customer Data Hub
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag …
As noted earlier, Tealium iQ is a more professional platform with dedicated account support (which you pay for) whereas Google Tag Manager is free and more of a "do-it-yourself" type of product. GTM is great for those first getting into tag management, and want to play around …
Tealium iQ Tag Management is very robust and extensible, however Google Tag Manager is a much better value. My recommendation is to evaluate your business's tagging and tracking needs and identify any deltas with cheaper solutions than Tealium iQ Tag Management can offer. Also, …
We evaluated Google Tag Manager, Ensighten, and Tagman. We found Google's limited tag library to be a non-starter for our needs. Tagman seemed to lack resources to compete with Tealium and Ensighten. We selected Tealium over Ensighten for three reasons: