Google Marketing Platform vs. Optmyzr
Google Marketing Platform vs. Optmyzr
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Optmyzr | N/A | Optmyzr is a PPC management suite from the company of the same name in Mountain View, built on a foundation of AI and machine learning. Optmyzr drives PPC automation. Founded by former developers at Google, Optmyzr helps marketers improve their pay-per-click programs. The SaaS-based system automates key tasks. | $249 per month |
Google Marketing Platform | Optmyzr | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Google Marketing Platform | Optmyzr | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Optmyzr | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Serpstat Score 9.2 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Optmyzr | |
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Likelihood to Recommend | 8.9 (45 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Optmyzr | |
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Likelihood to Recommend | Google | Optmyzr No answers on this topic |
Pros | Google | Optmyzr No answers on this topic |
Cons | Google | Optmyzr No answers on this topic |
Likelihood to Renew | Google | Optmyzr No answers on this topic |
Usability | Google | Optmyzr No answers on this topic |
Support Rating | Google | Optmyzr No answers on this topic |
Implementation Rating | Google | Optmyzr No answers on this topic |
Alternatives Considered | Google | Optmyzr No answers on this topic |
Return on Investment | Google | Optmyzr No answers on this topic |
ScreenShots |