Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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Skai
Score 8.8 out of 10
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Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Google Marketing Platform
Skai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
Google Marketing Platform
Skai
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
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More Pricing Information
Community Pulse
Google Marketing Platform
Skai
Considered Both Products
Google Marketing Platform
Verified User
Director
Chose Google Marketing Platform
Skae is better at multiple platforms because it isn't owned by Google and has more flexibility and resources to bring in other publishers and channels.
Having gone through a trial of Kenshoo in a previous role. The interface seemed less responsive, there was less coordination with releases by Google/Microsoft and there wasn't a financial benefit to swapping. We decided to stay with DoubleClick.
DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level.
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the …
Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick …
Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.
While DoubleClick does not fully budget pace accounts I think it overall provides more accurate changes than Kenshoo. When our company selected Kenshoo we were told it would be able to manage hundreds of small accounts with small budgets. It is more designed for accounts that …