GroundTruth vs. Tapjoy

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

Incentivized

Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.

Incentivized

• Launch digital ads campaigns
• Change creatives and rollout campaigns in minutes
• Target specific user personas for great conversions

Incentivized

• Get installs at the correct target
• Easy of use
• Big inventory

Incentivized

• Adding a save option sometimes when you don’t hit next the work you are using is lost.
• Adding in app recommendations

Incentivized

• long term retention can be improved.
• Little confusing navigation.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.

Incentivized

• Helps improve conversion by 20%
• Time to create and rollout campaigns is reduced by half
• Help optimise and rationalise the operational overheads and costs

Incentivized

• UI/UX is little confusing.
• Rewards are less.

Incentivized