HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
Verified User
Manager
Chose HubSpot Marketing Hub
Hubspot is a more robust and complete tool, whereas Mailchimp is simply focused on email marketing. Hubspot has more integrations, and allows us to do more measurement, assigning roles, and complete campaign management and reporting.
It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do …
While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …
Mailchimp and Hootsuite are great but they do not have all the features that HubSpot offers. HubSpot allows you to integrate your marketing and your CRM all in one simple and user-friendly platform. As much as we loved Mailchimp and Hootsuite, they really only worked for social …
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Verified User
Partner
Chose HubSpot Marketing Hub
Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website …
Assistant Director, Master of Science in Entrepreneurship and Innovation
Chose HubSpot Marketing Hub
HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
HubSpot offers a great low/no cost option to get started with several channels and grow leads quickly. It's easier to set up than some of its competitors and can be managed by a small team. Eventually as a company grows and adds to the team another platform may be required but …
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
We were using Wordpress with countless plugins - Aweber, MailChimp, Salesforce, Zapier, Buffer - you name and we probably used it. Plus loads of third party analytics e.g. Moz. It was a nightmare.
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
Verified User
Manager
Chose HubSpot Marketing Hub
HubSpot is an all around inbound marketing suite while the others are just pieces.
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
We were actually using Marketo and switched to HubSpot part way through our marketing contract. We found that Marketo is highly customizable but getting even basic things to work was incredibly difficult. Also, there was no API integration with AdWords/LinkedIn so tracking …
Verified User
Analyst
Chose HubSpot Marketing Hub
Great customer service, they are friendly yet professional.
HubSpot is so user-friendly.
They have amazing certification programs that takes your marketing skills to the next level.
In my opinion, HubSpot provides much better support, it's easier to understand, it educates its users and provides them with educational content all the time. Moreover, I think HupSpot is a more complete tool and focus on all aspects of your online digital strategy while Infusio…
Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some …
We have never used another tool like this. Having this one tool that brings everything together just saves time and money. Perfect for anyone who has contact databases in Excel, using MailChimp for emails and monitoring Twitter on Hootsuite. HubSpot brings all these together …
Mailchimp
Verified User
Manager
Chose Mailchimp
As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. …
I really enjoyed HubSpot Marketing Hub, but with Mailchimp, you get more bang for your buck. Although Hubspot has a better opportunity for customization with the email templates, with Mailchimp I feel that the process of creating a campaign is easier, faster, and more simple. …
Compared to rivals like Constant Contact or Benchmark, Mailchimp boasts more robust testing capabilities. Its intuitive interface and wealth of integrations also make it ideal for streamlining marketing stacks. While powerful, alternatives like HubSpot may offer deeper …
Mailchimp is a great tool for smaller businesses and businesses just starting out. It is easy to learn and generally have very few glitches. SharpSpring was very hard to operate and the EDM's we created looked clunky and dated. My company have just started moving over to …
Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.
I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots …
MailChimp has much better UI and features when it comes to email marketing compared with Hubspot. The templates library is very rich as well and reporting and analytics are similar.
I think hubspot is a lot better for automated emails requiring business logic and more complex requirements, which is generally what i do. however if you are sending out more straightforward email marketing campaigns for a newsletter, product updates, or otherwise already …
Mailchimp is way more professional and easier to use than Constant Contact. It has a higher level of polish and better UX as well. Hubspot is better for larger business and organizations and it has deeper integrations with Microsoft Office and other business tools. It is …
Mailchimp has a great feature set when compared to some of the other tools I've used, and it is a great value for the money. Even the free version of Mailchimp offers a good number of features to let you test it out to see if it is worthwhile to invest in.
Mailchimp is generally a simpler solution, and I've picked it for multiple companies because of that. I also like that Mailchimp does better on delivery than just about anywhere else. The brand is also fun and powerful.
Mailchimp needs to keep their system clean and not put so …
Constant Contact, Delivra. I selected [MailChimp] after reviewing several other platforms and selected it based on its ease of use, simplicity and cost structure. It's easy to understand and they continue to add new features to the platform. It's a great tool for starting an …
Other competing software may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate.
Verified User
Manager
Chose Mailchimp
Mailchimp is very user-friendly and does not require a lot of experience to be competitive. While not all its features are as deep as others, it is the only tool that has proven to allow us to get results the fastest.
Mailchimp offers a complete marketing solution that an online media organization ever needs. The automation features provided by Mailchimp can not be seen on its competitors. The integration of Mailchimp with popular CMS platforms like WordPress is very easy and stable than …
Mailchimp offers a lot of customizations and automation in a simple form that is available in larger, more expensive platforms. The email builder is probably the best in Mailchimp out of the other platforms because of the ability to easily customize the templates and also code …
Verified User
Manager
Chose Mailchimp
Mailchimp has all the features you'll need for the most part in its free version. The advantage HubSpot has is just its connectivity with its CRM and other tools. Constant Contact is outdated and antiquated, in my opinion. Even if you have to get more space in Mailchimp for …
We selected Mailchimp against other alternatives for its non-technical workflow and cheaper pricing suitable for small and medium businesses. Also, it offers a ready-made landing page, signup forms, and email templates suitable for any type of business.
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
We selected MailChimp because of its low price point and because we did not need the extensive features of a platform like Hubspot. Similarly, Delivra offers certain capabilities which we did not need. Mailchimp was also much more user-friendly than Hubspot and did not require …
We continue to use Mailchimp for the ease of use and ability to do the types of automated emails we want to do while keeping things looking on-brand and professional.
Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
Mailchimp is comparable to Constant Contact with a primary focus on email marketing. Hubspot and SharpSpring have CRM, marketing automation, social media listening and content management, which makes them more robust tools. However, for a small company that doesn't have a need …