Likelihood to Recommend I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
Read full review I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
Read full review Pros Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch. Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before. The personalized and targeted approach is well-received and prompts engagement from the people we care about. Read full review Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location. Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers. Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement. Read full review Cons Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy. The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway. Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however. Read full review Limitation of characters to only 140. While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered. Not as many users as Facebook. Read full review Likelihood to Renew Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
Read full review Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
Read full review Usability The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Read full review Alternatives Considered We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
Read full review Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
Read full review Return on Investment Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience. A great tool for prospecting and event recruitment at key industry events. Effective at amplifying content distribution, especially when content is related to key industry events. Read full review One Positive Impact has been that having ads running has increased the number of followers we have on Twitter. Another positive impact is that due to having more followers, we now have more visits to our site. A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so. Read full review ScreenShots