Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
$149
*Month
SiteSpect
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Key features include:
- A/B, split, and multivariate testing campaign management
- Targeting and personalization
- Front-end usability testing
- Back-end testing using Origin Experiments
- Site acceleration with SiteSpect AMPS(R)
- Mobile site and native app support
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
SiteSpect is great for businesses with available development resources and a need to provide flicker-free performance. Additionally, the month-to-month service model is attractive considering the contract and implementation prices of most of the tool's competitors. If an organization wants to run a lot of tests with a small team of marketers, I wouldn't recommend a tool as complex as SiteSpect. Effective use of the tool requires a lot of technical skill.
Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
It is able to intercept the code from your server, inject your code and then it continues on to the end-user's computer with virtually no speed interruptions.
It has several different options for performing A/B tests from regular factors to client-side factors, and origin experiments.
It is extremely flexible and configurable for the needs of your company or organization.
There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
If you work with a template and some code, it can be challenging to edit the default coding.
The built-in forms can be a bit limiting.
The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
SiteSpect recently came out with a feature to test and optimize mobile applications. I have not used this, but it fills an important capability gap with the product I was using at the time.
Our clients who use our fully managed A/B and Multivariate testing services have been extremely happy with the results. Therefore the D&W and SiteSpect partnership continues to flourish. We have no hesitation in recommending the platform and we will continue to invest in our staff to train on this platform for the foreseeable future
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
I have used all the tools in the market. Sitespect kicks them into the curb based on how easy it is to build variations, and hot it doesnt interfere with client load.
We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Easily test and optimize the effectiveness of landing pages, layouts, variations of copy, different offers, photos, navigation elements, links, buttons, and more – all without having to change your existing site.
