Likelihood to Recommend iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
Read full review If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
Read full review Pros Keyword alerts notifications. Competitors analysis. Website monitoring. Read full review Monitoring broken links - helps optimise your Google ranking Researching hashtags and keywords for website and social media to keep relevant Researching competitor keywords to get a competitive advantage Read full review Cons Keyword database is limited compared to other tools Limited (though streamlined) feature set Less agency-friendly than other tools. Read full review Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment Read full review Usability It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Read full review Support Rating They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
Read full review Alternatives Considered iSpionage is nowhere near
Semrush (and to a lesser extent
SpyFu ) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
Read full review We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
Read full review Return on Investment It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage Read full review Has helped with keeping our blog topics fresh for clients. We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools. The site audit function has helped us to sell website redesigns as well as SEO packages. Read full review ScreenShots