Likelihood to Recommend The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review This is a difficult thing for me to write due to the amount of time wasted with them. Everyone has different needs when picking a tool. I only had one single need when picking a scheduling app that worked with X (Twitter). Unlimited calendar scheduling in the future. They gave me a demo. I checked reviews. I asked several times. Then I looked on their website and found THREE different places where they said, in writing, for the $29/month plan. They allowed UNLIMITED schedule posting. UNLIMITED. So, I spent literally weeks scheduling posts. When I hit 4,000, they cut me off. Saying that was the limit and I should now delete posts if I wanted to schedule more. This is a warning for others. It seems to me that what they write on their website, say in text, and speak on the phone cannot, in my opinion and experience, be trusted.I could not be more disappointed. When I sent them back THREE separate screenshots of the advertising unlimited scheduling, they sent me back an email - here's the copy/paste:_____ I just heard back from my technical team. You may have reached your maximum limit for the scheduled post i. e., 4000. Which is the reason you have to face the issue.I would suggest you to please try to delete some of the posts in order to schedule the new ones, or wait for the already scheduled ones to get published first.I'll appreciate your understanding.Regards.Moniba from Social Champ.____All over their website, it says UNLIMITED scheduling for the $29 plan.
Read full review Pros Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy
Read full review Cons I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Read full review Usability Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review Support Rating Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review Alternatives Considered I went with Later for the lower cost subscription. The
Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by
Hootsuite . Later has been working great for what I need it to do to support my small event promotion business.
Read full review Return on Investment Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Read full review ScreenShots